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How To Operate Like a Media Company | Vol 151

Free Content

Welcome to Volume 151 👋

Happy Thursday! 

In this week’s newsletter, we cover: 

Let’s get into it.


Looking for a marketing conference without the B.S.? 

You’re in luck — Ross will be in Austin, TX, this October 18th to speak at the Marketingland Festival by the pros at The Marketing Millennials. With dedicated spaces for everything from branding and content creation to eCommerce and revenue tactics, it’s a day you won’t want to miss! Check out the rest of the Marketingland lineup and book your ticket before they’re all gone!


SAAS CASE STUDY

How 6Sense Uses Thought Leadership Content To Dominate the ABM Industry

$5.2 billion 

$526M in funding

#67 on the 2023 Forbes Cloud 100 list

7 consecutive years as a G2 leader 

That’s a peek into the successes 6Sense has achieved in 10 years. But that’s not all. 

Early this year, the ABM leader saw a huge spike in organic traffic and the number of indexed pages between mid-March and mid-April — a near-vertical increase for both. 

My colleague, Ethan Crump, was curious to see why this happened. So, he dug in and uncovered lots of interesting insights, which he discusses in his recent case study. You’ll see how 6Sense’s content moat and strategic acquisition have helped position the company as an industry leader that has earned the trust of thousands of enterprise customers. 

Read the full article here

P.S.: If you’re not already an Insider, I highly recommend signing up to get exclusive access to read the full case study and get more detailed breakdowns like this one.


Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources. 

Here are some of our greatest hits:

Become An Insider
Access Everything You Need to Scale Your Content Marketing Team

JOIN NOW


B2B SAAS TIPS 

How To Act Like a Media Company 

There have been tons of acquisitions and new releases in the SaaS industry since 2020. 

For example, HubSpot acquired Hustle; Shopify launched its own media operations, Shopify Studios; Salesforce launched Salesforce+, a streaming platform for live experiences and original content series; and Mailchimp launched Bloom Season, its digital magazine to empower Black-owned small businesses in specific industries. 

These acquisitions and rollouts have one thing in common: they are all media-based.  

Owning your own media company is a great way to gain more market share and keep people engaged. But not everyone can afford to acquire a media company like HubSpot or have a large, engaged audience who can immediately get hooked on a new publication or streaming service. 

That’s why Ross partnered with LinkedIn to teach you how to operate like a media company. If you want to take your content marketing to the next level, take the free course today.


👀 What’s the Latest in B2B SaaS This Week?

OpenAI is rolling out ChatGPT for enterprise customers. This version works just like the regular ChatGPT but with more privacy, data analysis, and customization features. 

Zoom updated its terms of service to help improve its AI models. This means they might use some of your data for training. 

Twilio partners with Amazon SageMaker to roll out new customer prediction tools. 

Spotify rolls out new tools for podcasters, including a way to create their own landing pages, get listener insights, and more.


Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.


🧠 This Week’s Brain Food

About a year ago, I shared practical ways industry experts can help entry-level or mid-level professionals improve their skills and attract better opportunities.

Here are three ways you can do that without wearing yourself thin:

📌 Be a “Guide” who is willing to be vulnerable when necessary

People want to hear your struggles and how you overcame them. So, be vulnerable. Back up your advice with real experiences people can relate to.

📌 Go out of your way to leave feedback

After reading a post that resonates with them, some people like to reach out. You may not have the time to respond to each person, but you can block time to engage with your audience. 

📌 Be creative with your time

You don’t have to respond to everyone who leaves a comment. Instead, you can browse through the comment section and your inbox to identify and address the most pressing questions/concerns in your next post without mentioning names.

You can also host a webinar on the topic, start a community on Telegram or Slack to get other experts on board and help offer some guidance, and offer mentorship to some people in your community if you can.

📢 Remember, we rise by lifting others

It’s also important to set boundaries while helping others and stick to them. That way, people know to respect and value your time and advice.

Of course, not everyone you help will take the needed action and transform their lives. But the few or the many who would take that step will make your efforts worthwhile.

🏅 X Thread of the Week

5 powerful ways you can use LinkedIn by Lara Acosta

🎖️ LinkedIn Post of the Week

How to get 7 qualified leads from 1 post by Taylin John Simmonds 

🤳🏽 Nice Finds You Should Binge

🎧 What We’re Wired Into This Week:

Be An Absolute Monster — Create Like the Greats Podcast


This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!

If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at jessica@foundationinc.co. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources. 

Have a great week(end), and stay safe!

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