What is Geotargeting?

Geotargeting refers to the practice of delivering content or advertisements to users based on their geographic location. This can be done through IP address, GPS signals, or other data sources. It allows marketers to tailor their messaging and campaigns to specific regions, cities, or even neighborhoods.

Real-World Examples

1. A SaaS company specializing in supply chain management targets ads specifically to businesses in coastal cities, where ports and shipping are major industries.
2. A cloud-based HR software provider runs a special campaign in tech hubs like Silicon Valley or Bangalore, offering integrations with popular local tools.
3. A webinar promotion is adjusted based on time zones, ensuring that invites for a live session are sent at optimal times for each region.

Quick Tips for Getting Started

1. Research Your Audience: Understand where your potential customers are located and what their specific needs might be based on their geography.
2. Localize Content: Whether it’s currency, language, or cultural references, make sure your content speaks to the local audience.
3. Test & Optimize: Start with a small geotargeted campaign, measure its effectiveness, and refine based on results.

Here’s how to find your target audience in 3 steps.

Related Terms

• Dynamic Content
• Hyper-Personalization

Return to B2B Learning Centre

PREVIOUS: Generative AI NEXT: Growth Hacking Return to the B2B learning centre