How Linktree Became Worth $1.3B: A Product-led Marketing Case Study

Today, Linktree has over 35 million users, and their website generates nearly 66M visits every single year.

With such staggering numbers, it’s clear that Linktree has become an integral part of the digital landscape.

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In today’s episode of Create Like the Greats. We are going to break down the six game-changing product-led marketing strategies that catapulted Linktree to success. Dive deep with us as we uncover the six pivotal product-led marketing tactics that propelled Linktree to the pinnacle of success.

Strategy 1 – PRODUCT LED MARKETING: Discover how a groundbreaking idea transformed the landscape of online content sharing.

Strategy 2 – USE USER FEEDBACK: Witness Linktree’s masterful use of user insights and analytics to refine and elevate their product.

Strategy 3 – FREEMIUM PRICING: Unravel the allure of Linktree’s freemium pricing model that magnetized a vast audience.

Strategy 4 – BRAND LOVE THROUGH WORD OF MOUTH: Step into the world of organic marketing as we delve into how Linktree harnessed word-of-mouth to forge unwavering brand loyalty.

Strategy 5 – NETWORK EFFECTS: Unpack the mechanics behind Linktree’s meteoric rise, powered by viral loops and the magic of network effects.

Strategy 6 – EDUCATIONAL CONTENT: Learn how Linktree became the ultimate hub for content sharing by equipping users with invaluable educational tools and templates.

Learn more about How Linktree Became Worth $1.3B: A Product-led Marketing Case Study

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast “Create Like the Greats” and speaks on stages all over the world about the power of content marketing.

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