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Keywords Aren’t Enough
I’m excited to share one of the most popular keynotes that I have ever given.
In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you’re in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit.
The satisfaction of finding content ideas that are worth pursuing is similar to the satisfaction that I would get finding Waldo.
Keywords Aren’t Enough
I say this because a lot of organizations spend too much time and resources relying on keyword research tools and not enough time studying the habits, behaviors, and thinking of their customers.
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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.
Ross hosts the weekly podcast “Create Like the Greats” and speaks on stages all over the world about the power of content marketing.
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