How MasterClass Built a $2.8 Billion EdTech Empire in 7 years

In this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He dissects MasterClass’s innovative content strategy, their mastery of video and animations, their focus on search intent, and their success in generating backlinks. Ross underscores the critical importance of knowing your audience, consistently offering value, embracing outbound marketing, and leveraging remarketing and reactive storytelling techniques. The episode’s main takeaway is the power of creating and distributing high-value content.

Key Takeaways and Insights

1. Leveraging Video Content

MasterClass places a significant emphasis on video content, weaving it seamlessly into their SEO-driven pieces. This commitment to high-quality video and engaging animations captivates their audience and boosts their search engine rankings.

2. The Power of Backlinks

By producing exceptional content and collaborating with industry experts, MasterClass has become a powerhouse in generating backlinks. This strategic approach has resulted in over 640,000 backlinks, enhancing their online visibility and authority.

3. Understanding Search Intent: The Key to Effective Content Creation

MasterClass excels by deeply understanding search intent, ensuring their content aligns perfectly with what users are seeking. This alignment not only increases visibility but also drives higher engagement in search engine results.

4. Connecting with Influencers and Industry Experts

MasterClass extends its reach by featuring influential figures across various industries. This strategy not only adds credibility but also broadens their audience base, making their platform more appealing and relevant.

5. Creating Compelling Stories that Resonate

MasterClass distinguishes itself through storytelling that profoundly impacts people’s lives. By consistently understanding their audience and delivering valuable content, they foster a strong connection and engagement with their users.

Resources 

• Foundation Content Marketing Playbook 
• How to Write for the Web

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