The # 1 Content Repurposing Agency for B2B SaaS
We help B2B SaaS brands repurpose content.
Every week B2B SaaS brands invest in content. Our team will help you repurpose your content and turn old assets into new ones. Whether it's webinars or blog posts — we will help you turn old content into something new.
Reach More People Using Content Repurposing
Content repurposing isn’t just recycling old content; it’s a strategic approach to amplify your message and engage a broader audience without starting from scratch. At Foundation, we specialize in transforming your existing content into diverse formats that cater to different preferences, platforms, and stages of the buyer’s journey.
We Repurpose Content That Lasts
We believe in the enduring power of great content. Our content repurposing service is designed to breathe new life into your existing materials, ensuring they continue to resonate with audiences and drive results long after their initial publication. We transform your into timeless assets that bolster your brand’s authority and engagement across various platforms.
Our exhaustive process starts with identifying your most valuable content pieces—those that have captured the essence of your message and achieved meaningful engagement. We then strategize on how to extend their lifespan and relevance, whether it’s by adapting a thought-leadership article into a series of educational social media posts, converting data-rich reports into interactive webinars, or crafting compelling e-books from a collection of blog posts.
Repurposing Content That Attracts Your ICP
We go beyond mere content creation; we specialize in repurposing and tailoring content specifically for your brand, ensuring it resonates deeply with your target audience and aligns perfectly with your business goals.
Our process is thorough and thoughtful. We start by understanding your unique brand voice, your product’s value proposition, and the specific needs and challenges of your target customers. This deep dive allows us to identify and transform your existing content into tailored, multi-format pieces designed to engage and convert across various channels and touchpoints.
Content Repurposing For B2B SaaS
We get B2B SaaS. It’s our bread and butter. We specialize in crafting bespoke content strategies that reflect the unique position and challenges of your B2B SaaS company and are able to remix content that is always a hit. Understanding and achieving content-market fit is crucial to cut through the noise. We pride ourselves on our ability to understand audiences and repurpose diverse content tailored to excel in the specific channels it’s designed for. We repurpose content for LinkedIn, blogs, Reddit, and well, anywhere else your audience lives.
Why Should You Be Repurposing 'Old' Content?
Repurposing ‘old’ content is a strategic goldmine for B2B SaaS brands, allowing you to maximize past investments, enhance SEO, tap into new audiences, and reinforce your message efficiently. At Foundation, we transform ‘old’ content into refreshed assets that reflect current trends and audience needs, ensuring your brand stays relevant and authoritative.
By updating and reimagining existing content for different platforms and formats, we extend its lifecycle and boost your marketing agility and impact. This approach saves resources and strengthens your content’s ability to engage and convert, proving that ‘old’ content is, in fact, a hidden asset waiting to be leveraged for continuous growth and engagement.
What Does Content Repurposing with Foundation Look Like?
REPURPOSE MULTIMEDIA INTO NEW THINGS
Whether transforming a technical webinar into a series of engaging blog posts or converting podcast episodes into actionable guides, our focus is on creating content that not only fits but also fills the market gap, providing value that your competitors don’t. Our repurposing engine will take you to new heights.
We also consider the broader ecosystem of your content’s presence, optimizing for search engines, social media platforms, and email marketing to ensure your repurposed content reaches its intended audience at the right time and in the right format.
TURN EXISTING CONTENT INTO MORE ASSETS
We will help your most valuable assets get ROI for months to come.
Our team is composed of seasoned writers, designers, and editors with deep expertise in content repurposing across multiple channels. We work with SaaS brands to ensure they get more value from your content. We repurpose blog posts, whitepapers, case studies, and other content we produce that is not only engaging and informative but also precise, accurate, and authoritative.
ADAPTING REPURPOSING STRATEGIES FOR SUCCESS
We embrace distribution strategies that evolve.
We emphasize adapting and evolving our content repurposing strategies to meet the changing needs of your business and the market. Our approach ensures that your content remains relevant and continues to drive success in an increasingly competitive environment.
Our methodology begins with a thorough analysis of your current content assets and their performance. By understanding what works and what doesn’t, we can pivot our strategies to capitalize on emerging trends, leverage new content formats, and tap into untapped audience segments.
Turn One Blog Post Into 10 Pieces of Content
Content repurposing is not a one-time strategy but a continuous cycle of innovation and adaptation designed to keep your B2B SaaS at the forefront of your industry. We work with you to develop a repurposing engine that can run while you sleep.
We study your customers and then prioritize repurposing your greatest hits to give new life to your old content. We can support your team with repurposing written content, video content or even audio content.
Ready to work with us?
