How Docusign Hit a $10B+ Valuation| Vol 133

Welcome to Volume 133 👋🏽

Happy Thursday! 

In this week’s email, we cover: 

• 🤯 The prompt engineering guide for marketers and creators.
• 🚀 How Docusign Hit a $10B+ Valuation.
• 👀 What’s the latest in B2B SaaS this week?
• 🧠 This week’s brain food. 
• ➕ The best content across the web and job vacancies to consider. 

Let’s dive in.

🎧 Listen to the latest Create Like the Greats episode while you work to hear Ross Simmonds and Chase Dimond discuss building a million-dollar empire on social media.  

AI

The Prompt Engineering Guide For Marketers and Creators 

Did you know that prompt engineers earn up to $300,000/annum?

That means knowing how to prompt ChatGPT and other generative AI tools to get meaningful output is becoming a high value skill, especially for marketers and creators. 

My colleague, Ethan Crump, breaks down everything you need to know about prompt engineering, including what it is, tips on writing effective prompts and using AI in your workflow, and the skills you need to succeed in the field. 

Read the full article here. 

SAAS CASE STUDY

How Docusign Hit a $10B+ Valuation 

The electronic signature industry is currently valued at a staggering $3.2 billion. 

But hold onto your hats, because experts predict that over the next seven years, this figure will skyrocket to a whopping $48+ billion by 2030! That’s an incredible projection.

It’s clear that as more businesses turn to digital signatures, competition will only become more intense. To stay ahead of the game, companies in this industry must work hard to differentiate themselves from their competitors. 

A great example of this is DocuSign, which managed to capture over 77% of the electronic signature market as of 2022. 

The strategy is simple: DocuSign used product differentiation to create something out of nothing and dominate the market, even with new and more innovative brands coming on the scene. That’s what I cover in our latest case study. 

Learn three product differentiation strategies that DocuSign used to become the market leader and earn the trust of more than a billion users worldwide. You’ll also discover how they executed these strategies, along with some helpful tips on how to use them yourself. 

Read the complete case study here.

Become an Insider today to access the full BRICK report which covers, exclusive B2B SaaS growth, SEO, content case studies, and other resources. 

The BRICK report is a goldmine for C-suite executives and marketers. 

We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.  

Become an Insider today

👀 What’s the Latest in B2B SaaS This Week?

🚀 If you haven’t added Instagram reels to your distribution channels mix, perhaps now is a good time to start (if your audience spends time there). Meta says the time users spend on the platform has increased by more than 24% since the company launched Reels. 

🔥 Have you registered for MozCon yet? Ross Simmonds and other industry experts will be speaking at the conference. You surely don’t want to miss out! 

👀 Microsoft predicts that its cloud division, Azure, will experience a revenue growth of 26-27% in the upcoming quarter compared to the same quarter last year, because of itspartnership with OpenAI.

🧠 This Week’s Brain Food

Leading a team through a downturn can be tough, especially if your company’s books aren’t looking great right now. 

However, there are ways to boost trust and morale throughout the entire company. Here are seven simple things you can do today to make a positive impact.

1. Communicate regularly with your employees about the company’s current state, its financial position, and any steps you’re taking to address the recession. 
2. Be honest and transparent about the company’s challenges and the potential impact on jobs and salaries.
3. Recognize the stress and anxiety that employees may be experiencing, and show empathy by listening to their concerns and providing support wherever possible.
4. Offer resources such as counseling, financial planning, and job search assistance to help employees deal with the uncertainty of the recession.
5. Recognize and reward employee contributions, even small ones. Celebrate milestones and achievements to help build a sense of camaraderie and teamwork.
6. Encourage employees to come up with creative solutions to the challenges posed by the recession. 
7. Provide training and development opportunities to help employees develop new skills and stay up to date with industry trends. This can also help them feel more secure in their jobs.

Most of all, lead by example. 

Set a positive tone and lead by example. Be resilient, adaptable, and collaborative. Show your employees that you are committed to weathering the storm together.

🏆 Hiring Brilliant B2B Marketers

• Director of Strategy
• Content Marketing Strategist

🏅 Twitter Thread of the Week

12 Google Drive plugins that will save your time by Zaafir Salam

🎖️ LinkedIn Post of the Week

An open Letter to anyone who wants to create content that generates results the easy way by Ross Simmonds

🤳🏽 Nice Finds You Should Binge

• What to Do If You’re Worried About a Layoff
• Why Most Managers Aren’t Effective Coaches
• A guide to prompting AI (for what it is worth) by Ethan Mollick
• How to Maximize Your Content — Whiteboard Friday – Moz by Ross Simmonds 

🎧 What We’re Wired Into This Week:

The man building a multi-million dollar social media empire on social media (An interview with Chase Dimond) – Create like the Greats 

This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!