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Content Marketing Strategist

Do you love thinking about how content can be used to inspire action?

Do you love learning about new industries and emerging technologies?

Do you love collaborating with others to create content that generates measurable results?

Do you love all things digital—ranging from SEO to content marketing and social?

If so, you might fit right in with the team at Foundation.

Foundation is a digital content marketing agency with a focus on planning, creating, and distributing content for B2B SaaS brands. Our team of experienced Content Marketing Strategists utilize content intelligence and content craftsmanship to create content that shapes culture! 

We are built on a foundation of core values that guide our work. WEBBEE 🚀

We Dig the Work. 

You’re passionate about content, SaaS, marketing and the internet at large. You get excited to talk about the things we do on a regular basis and could chat about content and culture for hours.

Extreme Ownership.

The practice of owning everything in your world to an extreme degree. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your mission is successful.

Be Fearless in Pursuit of Ambitious Goals. 

You pursue the unknown and are willing to take a shot without having all the answers.

Bring the Guac! 

You go above and beyond to deliver quality interactions with everyone you encounter.

Embrace the Growth Mindset. 

Both professionally and personally, you are excited by growth and are constantly looking for ways to grow. Growth isn’t uncomfortable for you. It’s a way of life.

Elevate Culture.

We want to elevate the culture internally and externally. We see the value and importance of inclusion and use it as a competitive edge.

Our team operates 100% remotely, and we’re obsessed with growth. We develop content that goes on to be seen by millions, and we collaborate with some of the brightest minds in the industry.

As a Content Marketing Strategist, you will harness the power of your marketing skills to own the relationship with CMOs, VPs of Marketing, Head of Content and other roles at B2B SaaS companies and act as their confidant and strategic advisor on how they run their content marketing engine. You need to be good with people and provide strategic and tactical insight in a way that the C-suite can understand and the front-line team can act upon.

WHAT YOU'LL BE DOING:

  • You will communicate ideas, optimizations and strategic recommendations that allow our clients to achieve their content marketing goals (increased organic traffic and MQLs that lead to SQLs).
  • You will understand your client's business, industry and competitors better than anyone else on your project team and will be seen as a trusted advisor to your clients.
  • You will lead and conduct audience, channel and SEO research, including but not limited to keyword research, audience research, competitor research, backlink research, and social media research to make topic and social distribution recommendations that open clients up to new opportunities to achieve their content marketing goals.
  • You’ll be looking for the nuggets of data signals that you can use to create a strategic roadmap to drive growth for your clients and revenue expansions for our book of clients.
  • Internally, you’ll be briefing our content production teams to ensure we create content rooted in strategy.
  • While content planning for your clients, you will ensure the amplification of content through social distribution. You’ll be building distribution strategies to ensure we create content for your clients that reaches the masses.
  • Present reports on key performance metrics and recommend or implement adjustments to optimize toward success. You’ll present conversion rates, ROI, earned links, SERP metrics, and more.
  • Lead client presentations, client calls and client pitches for expansions.
  • Support new business and process development internally as needed.

WHAT SKILLS YOU'LL NEED TO DO THE JOB:

  • Passion for content marketing, SEO and social media.
  • Good understanding of SEO best practices, content strategy and social media marketing (with a content lens).
  • Data-driven and analytical mindset.
  • Leadership skills: leading your team and showcasing your expertise to clients.
  • Great attention to detail.
  • Ability to effectively manage time and work autonomously.
  • Ability to communicate effectively & work asynchronously with other team members and clients (Foundation is 100% remote).
  • Ability to problem solve and showcase comfort in an ever-changing environment.
  • Strong planning and organizational skills.

EXPERIENCE YOU WILL NEED ON DAY 1:

  • 2 - 4 years of working for a digital marketing agency in a related position with SaaS.
  • Minimum of 2 years recommending agency services to clients successfully.
  • Minimum of 2 years leading client kick-off/discovery meetings.
  • Minimum of 2 years of SEO experience.
  • Minimum of 2 years leading full-funnel content marketing initiatives.
  • Demonstrable knowledge of tools like Ahrefs, SEMRush, SparkToro, Google Analytics, and more.

Immediate benefits:

TECH BUDGET

We will give you a budget to buy the gadgets and tech you need to execute.

100% REMOTE

Flexible work environment—we expect you to work hard but give you the freedom to do it in your preferred setting.

ALL NATIONAL HOLIDAYS

We offer time off for all national holidays. Whether you’re living in Canada, the US, Australia, or Japan, you’ll get those days off.

Benefits after three months:

PAID TIME OFF

Two weeks minimum paid vacation days.

WELLNESS & FITNESS COVERAGE

We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.

EDUCATION REIMBURSEMENT

Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.

COMPETITIVE MEDICAL & DENTAL BENEFITS

We offer a competitive dental and healthcare benefits plan for colleagues and their families.

HOW TO APPLY:

Please follow this link to apply for the position.

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