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Welcome to Volume 179 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 🤖 How Chain of Thought Prompting Improves ChatGPT
- 🏎️ The Race for Top Social Media App, and What It Means for Marketers
- 👀 What’s the Latest in B2B SaaS This Week?
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
The Prompt Swipe File: Over 100+ ChatGPT Prompts for Marketers and Creators
In the last year, a new friend has joined marketing teams in B2B SaaS: Generative AI.
Sure, plenty of brands don’t publicly state that they use it, but our recent survey found that nearly 85% of marketers are using tools like ChatGPT on a daily basis.
It’s the marketers who build up the most experience with AI — who become true power users — that will stand out from the rest of the pack. We’ve got a resource to help you join that upper echelon.
Our AI Marketing Prompt Swipe File is a comprehensive list of over 100 inputs to help you make the most out of powerful tools like ChatGPT, Jasper, and Copilot. These are tried and tested prompts that you can use for:
- Content and campaign planning
- Podcast and video marketing
- Landing and webpage copy
- Email marketing
- Thought leadership
B2B SAAS NEWS
🤖 How Chain of Thought Prompting Improves ChatGPT
A lot of people struggle to get the most out of ChatGPT. But there’s a pretty quick, easy way to upgrade the responses you get back and start creating quality content at scale: Chain of Thought (CoT) prompting.
The best part is CoT prompting is pretty simple. You can ask ChatGPT to explain its rationale or process, and it’s much more likely to give you an accurate, thorough answer.
This new way of approaching prompting can dramatically improve your results in all kinds of applications, but we walk through four where we think it’s a game changer:
- Topic research
- Brief and draft generation
- Incorporating feedback into your work
- Identifying distribution candidates
Welcome to the future of content creation, where Chain of Thought prompting is your competitive edge.
Ready to upgrade your prompting? Find out exactly how to use CoT prompting in our full breakdown right here.
✅ Reach More People with Every Asset ✅
Unlock the power of your content with Foundation’s distribution checklist.
This resource is packed with over 100 actionable tactics to amplify your content’s reach and impact. The checklist gathers insights and strategies that have shaped successful content marketing campaigns.
Whether you’re looking to:
- Boost your SEO
- Improve social media engagement
- Explore new distribution channels
This checklist is your roadmap to achieving remarkable results. Dive into the details and start transforming your content strategy today.
B2B SAAS INSIGHTS
🏎️ The Race for Top Social Media App and What It Means for Marketers
Instagram has overtaken TikTok as the most downloaded app this month.
Both platforms use short-form video to attract and retain users, relying on their algorithms to keep people engaged. But Instagram has benefited from the introduction of Threads, an X competitor with 130 million monthly active users. It also gets plenty of videos from TikTok, whose owner is open to videos being reused on both platforms.
From 2019 to 2023, TikTok exploded its user base by 202%. But Instagram kept up a steady — albeit slower — pace of growth as well, increasing its users by about 53% over the same period. And it turns out that TikTok’s pace of growth wasn’t sustainable in the long run, and it’s fallen off significantly since then.
There’s still plenty to be gained by distributing your content on TikTok — even SaaS companies are seeing success there.
But you need to consider your strategy. Instead of metrics that indicate long-term impact and growth, like follower count, you should chase shorter-term goals like views and likes on TikTok. On the other hand, Instagram has proven that it has the longevity to be a platform where you cultivate a more permanent following.
📢 Recent Podcast Appearance: Exit Five 📢
Social follows aren’t just a vanity metric.
If you want to know why, you’ll need to listen to Ross’s recent appearance on the Exit Five podcast, hosted by startup CMO and Exit Five CEO Dave Gerhardt.
They talk about the value of social followers and how to leverage them for content distribution. Plus, they look at strategies for using your sales team in social distribution, how to repurpose your most popular content to get even more out of it, and how to prioritize search as a distribution channel.
Ready for marketing insights from two seasoned pros?
Go ahead and give the episode a listen right here!
👀 What’s the Latest in B2B SaaS This Week?👀
- Last week was the deadline for large tech companies to comply with EU regulations.
- X now allows Premium+ users and organizations to publish articles up to 100,000 characters long.
- Google is releasing a new content update to reduce low-quality and unoriginal content in Search.
📩The Ultimate Guide to Content Distribution 📩
If you’ve followed Foundation long enough, you know there’s one thing we always preach:
D.R.E.A.M. — Distribution Rules Everything Around Me
It’s easy to forget about the critical role distribution plays in connecting your target audience to your content — from sales posts on LinkedIn to community hubs like Reddit and Quora. That’s why we’re bringing back this gem from Ross.
In this comprehensive guide, you’ll learn how to:
- Master the art of leveraging Owned, Earned, and Paid Channels for maximum reach.
- Discover strategies to stand out in the content overload and effectively connect with your target audience.
- Choose the right distribution channels to boost brand awareness and drive conversions.
Check out Ross’s Ultimate Guide to Content Distribution, and transform your content to engage your audience and grow your business!
🧠 This Week’s Brain Food 🧠
Be patient. Things take time.
Too often, we look for immediate, obvious results. But in marketing, as in so many other things, that’s not how it goes a lot of the time.
I was just talking to a friend who’s frustrated with how long it’s taking him to learn Spanish. He takes classes and talks to native speakers but still feels awkward when he orders food in the language. “I just feel like I’m not moving forward,” he told me over coffee.
But the truth is, he’s made huge progress. The problem is that it’s been so gradual that he hasn’t even noticed that many things he used to struggle with, he can now do without thinking.
When you’re in the midst of something, it’s often hard to see just how far you’ve come.
Check out this graph of search interest for the term “Foundation Marketing” over the last year.
It’s got plenty of ups and downs, so you might miss that interest is at its peak, with a possible dip that would still put it over 20% higher than where it was a year ago.
Make sure to check in and find objective ways to measure your own progress for whatever it is you’re working on so that you can easily see — and celebrate — how far you’ve already come.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅Twitter/X Thread of the Week
🎖️ LinkedIn Post of the Week
I don’t write on LinkedIn by Nicole Menéndez
🤳🏽 Nice Finds You Should Binge
- Why most AI benchmarks tell us so little | TechCrunch
- No link between social media engagement and content readership | Search Engine Land
- The mysterious rise of the Chinese ecommerce giant behind Temu | Financial Times
- How Nvidia beat everyone else in the AI race | Vox
- You’re Looking at TikTok All Wrong | The Atlantic
🎧 What We’re Wired into This Week
This marvelous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
