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Welcome to Volume 195 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 🔝 The Top 17 Content Marketing Agencies in the US
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
Intersection 2024: Catch the Recording Here
Did you miss Intersection 2024?
Don’t worry! We recorded the whole thing.
Foundation’s best and brightest kicked off the summer yesterday with a virtual conference exploring the intersection of artificial intelligence and marketing. Whether you’re still exploring different use cases for generative tools or are ready to level up your AI strategy, it has plenty of insights for you.
Hosted by our very own Leigha Henderson, Intersection 2024 featured:
- What Content AI Can’t Do (Yet) — Chris Meabe, Senior Content Specialist, discussed what these disruptive tools still struggle with and how to avoid misusing AI.
- Fireside Chat on Disruptive Technologies — James Scherer, VP of Strategy, joined Ross for a virtual sit-down on the marketing innovations making waves.
- Key Note Speaker: Ross Simmonds — The marketing master himself spent an hour separating hype from reality when it comes to using AI for creation and distribution.
Want to watch the full recording packed full of those insights?
👉 Watch the Intersection 2024: Fireside Chat recording here! You can find the other presentations from the summit on our YouTube channel. 📢
B2B SAAS NEWS
The Top 17 Content Marketing Agencies in the US
You’ll never guess who’s number one.
But really, this article has some valuable information about the best marketing agencies out there. Believe us — we know marketing agencies!
Sure, we think a lot of companies could benefit from our services. But to be honest, there are a lot of great agencies out there who all do solid work. So we want to celebrate our peers by recognizing some of the agencies whose work we truly appreciate.
Whether you’re looking for creative partners, social media pros, or industry-specific experts, we’ve assembled the Avengers of marketing agencies. Check them all out right here.
🚨 Upcoming Webinar: How to Promote Your Content More Effectively — Ross x Yardstick 🚨
Across industries, people face the same challenge in content marketing: How much time do you invest in making the content, and how much do you spend promoting it?
Too often, they get the balance wrong and end up spending all of their time crafting the perfect content without ever showing it off.
That’s where Ross can help. He’s giving a webinar with the Yardstick Agency, a marketing agency for financial services professionals, on how to make the most of your content. Here are a few of the takeaways you can expect:
- Learn why promotion and distribution are more important than creation
- Understand how to achieve more reach and engagement with your content
- Discover AI tools that’ll help you promote your content more easily
- Hear the secrets to distribution and promotion that no one talks about
- Find out how distribution differentiates the best from the rest
- Have plenty of opportunities to ask Ross your burning questions
Are you ready to get his full insights? Register for the webinar here. 🚨
👀 What’s the Latest in B2B SaaS This Week? 👀
🤖 Robotics investments are gaining speed after post-pandemic slowdown
🔓 Remote access giant TeamViewer says Russian spies hacked its corporate network
💰 Time, OpenAI sign multi-year content deal
👀 Brussels explores antitrust probe into Microsoft’s partnership with OpenAI
🧑⚖️ Supreme Court reduces federal agencies’ power to regulate
Finally Unlocked: Ross’s MozCon 2023 Presentation
At last, the archivists at Moz have seen fit to open their vaults to the public: The recording of Ross’s presentation from MozCon 2023 is now available for you to enjoy.
His presentation covered his vision for how content will evolve and how the marketing industry will change.
He makes plenty of predictions here, so it’s absolutely worth seeing which ones have already started to come true and which ones are still on their way.
Plus, there are plenty of insights that you can still apply to your own marketing strategies today.
Ready to see the future of marketing? Check out the complete presentation here.
🧠 This Week’s Brain Food 🧠
If you couldn’t tell, I’m pretty hyped about Intersection 2024. I’d like to take a moment to tell you about why it means so much to me personally.
As a kid, I didn’t talk. When I was two years old, I scored in the first percentile of verbal intelligence, so low that they thought I may have had the intellectual development of a seven-month-old. One note from a preschool says that I “pleasantly but adamantly” refused to engage in their testing activities.
This continued until I was about four years old when I finally began speaking, albeit with a debilitating stutter. The stutter was frustrating — I remember so many times when I wanted to say something but knew it would just take too long.
About 95% of children who stutter start before the age of four. The later you start, the more likely it is that the stutter will become permanent. My prognosis was that I’d stutter for the rest of my life.
But I went to speech therapy for years. It was boring and endlessly frustrating, and even though it helped me reduce the stuttering, I still felt slow and clumsy when I talked. So I turned to the only thing that has consistently helped me improve at the things I’m bad at: Practice.
As I got older, I threw myself into any public speaking opportunity I could get. And I noticed that I was getting better and the stutter was slowing me down less and less. I learned to love speaking, so I joined the speech and debate team. I won a speech contest that helped pay for my education. In college, I joined an improv comedy group and gave our commencement speech.
Now, I’ve been able to make public speaking a part of my professional life. For that, I’d like to thank the other speakers, Ross and James, and Intersection 2024’s organizers, Leigha and Aina. I hope those of you who attended got some fantastic takeaways on AI and marketing, but for me, the biggest takeaway was that my decades of work are finally paying off.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
12 actionable tips to improve your site’s SEO right now by Alek Asaduryan
🎖️ LinkedIn Post of the Week
The collapse of ZoomInfo’s organic visibility by Gaetano Nino DiNardi
🤳🏽 Nice Finds You Should Binge
- Who won the presidential debate: X or Threads? | TechCrunch
- Big Tech investors should be paying more attention to EU’s regulatory strikes | FT
- The “why” behind major SERP traffic dips in SaaS and beyond | Foundation
- Report: Menu items, busier businesses may be Google local ranking signals | Search Engine Land
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- SignalFire Job Board
- Foundation: Content Marketing Manager
- Foundation: B2B Content Marketing Strategist
- Foundation: Social Media Editor [Freelance]
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Content Creator
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and to make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
