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Welcome to Volume 219 👋
Happy Thursday!
In this week’s newsletter, we cover:
- The Power of Distribution: Why You Should Promote Your Content More
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
The Power of Distribution: Why You Should Promote Your Content More
Here’s the truth: most great content gets overlooked because it isn’t promoted enough. If you’re spending all your time creating and little to no time distributing, you’re leaving massive opportunities on the table.
In Ross’ latest piece, The Power of Distribution: Why You Should Promote Your Content More, he breaks down why distribution is the secret weapon that separates the winners from the rest. Ross also shares strategies to get your content in front of the right people—things like resharing on social, leveraging email, and repurposing content in creative ways.
The bottom line? If you want your content to make an impact, you’ve got to push it out into the world and make sure it’s seen.
Ready to level up your distribution game?
🚨 New Podcast Alert: Circle of Control vs Circle of Concern 🚨
Are you guilty of the “I don’t watch TV because I’m a busy entrepreneur” humblebrag?
No judgment — we’ve all been there.
But here’s the thing: not all “busy” makes business sense.
In this week’s episode of Create Like the Greats, you’ll learn about the Circle of Concern vs Circle of Control framework to:
- Make more meaningful progress in a month than you have all year
- Let go of irrelevant information that seems “important”
- Swap out activities that concern you for activities you can actually control
As we head into a new year and reset goals, now is the perfect time to check out this episode of Create Like the Greats on Apple Podcasts and Spotify.
💡 The AI Tool You Need + Game-Changing AI Insights You Can’t Miss 💡
Overwhelmed by endless marketing tasks? You’re not alone. That’s why we created the AI Marketing Console — a powerful tool to simplify your workflow, amplify your results, and save you hours every week.
Here’s the best part: We’re spreading some holiday cheer this December with a special offer. Instead of $75, you can grab it for just $25 using promo code DECEMBER25.
But wait — there’s more.
In episode 282 of Marketing Against the Grain, Ross Simmonds covers exactly how AI is reshaping marketing, disrupting search, and revolutionizing content production. He also shares a masterclass framework you can use today to scale smarter.
Why struggle? Let AI do the heavy lifting so you can focus on what matters most.
💡 Your Next Steps:
1️⃣ Grab the AI Console for $25
2️⃣ Watch the Podcast Episode to discover exactly how to future-proof your marketing.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Google December 2024 core update rolling out now| Search Engine Land
- Google Announces Search Updates Powered By Gemini 2.0| Search Engine Journal
- Liquid AI just raised $250M to develop a more efficient type of AI model| TechCrunch
- OpenAI cofounder Ilya Sutskever says the way AI is built is about to change| TheVerge
- Clean energy data centres fuel AI revolution as Crusoe raises $600M led by Peter Thiel’s Founders Fund| Tech Funding News
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity.
🧠 This Week’s Brain Food 🧠
Whenever I find it hard to learn something new, I turn to the Feynman Technique. This method involves explaining a concept to someone else as if you were teaching it to a child.
Early this year, I applied it to a complex technical article (ASC 606 and IFRS 15), and the results were surprising. I realized I could only simplify and explain the core concepts once I had truly grasped them.
The process forced me to break down the information, identify knowledge gaps, and seek clearer explanations.
Remember that old saying, “Those who can’t do, teach”? Applying the Feynman Technique taught me a new twist to that old idea: “Those who want to understand, teach.”
Try it out for yourself — it’s a powerful tool for mastering even the most complex information.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
Time for a social media tool you actually want to use
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But heads up — this discount won’t stick around. Blink, and you might miss it.
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🏅 Twitter/X Thread of the Week
Notice how logos recently all look the same? by Hosun
🎖️ LinkedIn Post of the Week
CRACK THE CODE: The LinkedIn Algorithm Has Changed (Again!) — Here’s What You NEED to know! by Richard van der Blom
🤳🏽 Nice Finds You Should Binge
- Brand Monitoring: 3 Must-Track Areas for Success| Ahrefs
- A 13-point roadmap for thriving in the age of AI search| Search Engine Land
- How Links Impact Organic Results and Local Packs — Whiteboard Friday| Moz
- Understanding Unit Economics: The Bridge Between Product-Market Fit and Go-to-Market Fit| Stage 2 Capital
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
What The Ultimate Study On Happiness Reveals — Veritasium
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
