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Welcome to Volume 222 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How To Engage In Subreddits Without Getting Banned
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
How To Engage In Subreddits Without Getting Banned
You’ve seen brands blow up on Reddit. You’ve also seen them crash.
What separates the winners from the banned?
Simple: They know the rules.
In this guide, How To Engage In Subreddits Without Getting Banned, you’ll learn:
- The exact subreddits your brand needs.
- How to post content that gets upvotes—not flagged.
- Why karma isn’t just a number (it’s Reddit gold).
If you’ve ever thought, “Reddit could work for us”—this is for you.
Don’t guess your way through it. Start winning on Reddit.
🚨 New Podcast Alert: How To Set Marketing Goals For Reddit 🚨
Reddit isn’t just for memes.
It’s where authentic brands thrive.
Here’s the truth: what used to be a niche platform is now an unparalleled channel for growth.
In this episode of Create Like the Greats, Ross Simmonds shares:
- How to set clear, actionable goals on Reddit.
- Strategies to grow your brand in niche subreddits.
- Traffic-driving tips that won’t make you sound salesy.
- How to reverse engineer top-performing subreddits.
Don’t miss this! Catch the full episode on Apple Podcasts or Spotify and start thriving on Reddit today.
💡 The AI Tool You Need + Game-Changing AI Insights You Can’t Miss 💡
Overwhelmed by endless marketing tasks? You’re not alone. That’s why we created the AI Marketing Console — a powerful tool to simplify your workflow, amplify your results, and save you hours every week.
But wait — there’s more.
In episode 282 of Marketing Against the Grain, Ross Simmonds covers exactly how AI is reshaping marketing, disrupting search, and revolutionizing content production. He also shares a masterclass framework you can use today to scale smarter.
Why struggle? Let AI do the heavy lifting so you can focus on what matters most.
💡 Your Next Steps:
2️⃣ Watch the Podcast Episode to discover exactly how to future-proof your marketing.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Jentic Raises €4M in Pre-Seed Round| The SaaS News
- Generative AI funding reached new heights in 2024| TechCrunch
- Rembrand raises $23M to transform video advertising with AI| Tech Funding News
- WordPress Popular Posts Plugin Vulnerability Affects 100k+ Sites| Search Engine Land
- Apple Settles Lawsuit Accusing Siri of Eavesdropping. Here’s Who Can Expect Part of the $95 Million Payout.| Entrepreneur
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity.
🧠 This Week’s Brain Food 🧠
Experience matters a lot, both in academics and in practical fields like marketing. During my fifth year in MTH 502 (Metric Space Topology) class, I had a memorable discussion about infinity with a favorite lecturer.
I confidently shared and argued incorrect assumptions, but he patiently explained and introduced advanced concepts I hadn’t encountered.
Despite my challenges and questions, he graciously recommended further reading. As I explored these materials, I realized how superficial my understanding was and how accurate his stances had been.
That day, I learned two invaluable lessons: first, knowledge is vast, and there’s always room to learn more; second, humility is key when engaging with those who have greater experience or expertise.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
What Effective Content Distribution Actually Looks Like With Ross Simmonds
The “publish and pray” strategy? It’s over.
In 2025, your competitors are turning a single blog post into 90 days of engagement—not by creating more, but by distributing smarter. Meanwhile, your carefully crafted content is vanishing into the digital void.
In this must-watch video with Mark Ruber of UserEvidence, Ross Simmonds explains why creation is just 20% of the game. The other 80% is smart distribution.
You’ll learn:
- How AI tools repurpose one blog into months of value.
- Why Reddit is beating Google for trust.
- A case study framework clients love to share.
Watch now to transform your content strategy!
🏅 Twitter/X Thread of the Week
Audience Led Digital Marketing by Darth Autocrat (Lyndon NA)
🎖️ LinkedIn Post of the Week
Good Content Vs Bad Content: For B2B Companies by Niall Ratcliffe
🤳🏽 Nice Finds You Should Binge
- 25 Hard Questions Every Founder Should Ask Themselves| First Round
- The Elephant in the room: The myth of exponential hypergrowth| A Smart Bear
- Growing Pains: The Problems Plaguing Startups and How to Solve Them| HubSpot
- How AI-Generated Content Performs in Search: Results from an Experiment by SE Ranking| SE Ranking
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
An Epic Journey Around The Milky Way | Space Documentary 2024 — Actual Space
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
