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Welcome to Volume 224 👋
Happy Thursday!
In this week’s newsletter, we cover:
- Answer Engine Optimization: What It Is, How It Works & What To Do
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Answer Engine Optimization: What It Is, How It Works & What To Do
AI tools are flipping search engines on their heads.
Traditional SEO? Not enough anymore.
Why? Because AI-driven answer engines like ChatGPT and Google’s Search Generative Experience (SGE) are rewriting the playbook. These systems don’t just rank links—they deliver direct, real-time answers.
In Answer Engine Optimization: What It Is, How It Works & What To Do, you’ll learn:
- How AI systems like ChatGPT and SGE are reshaping search
- Why Answer Engine Optimization (AEO) is the missing piece in your content strategy
- The steps to get your content featured as an AI-selected answer
If you’ve ever thought, “How can we stand out in AI-driven search engines?”—this is your answer.
Read the full guide here.
I Write My Podcast Show Notes 5X FASTER with AI
You’ve poured your heart into recording a podcast.
But then comes the hard part: writing show notes, blog posts, and social media captions.
Or, perhaps, wondering how you even promote this. It’s exhausting.
But what if…
You could upload your episode and have all of that done within minutes?
Enter Distribution.AI. It makes the entire process simple:
- Upload your podcast.
- Let AI generate everything—from captivating titles to ready-to-post LinkedIn captions.
- Publish, repurpose, and distribute faster than ever before.
Don’t let your content sit in the shadows. Let it shine—everywhere.
Start Learning AI in 2025
Everyone talks about AI, but many don’t have the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.
It’s a free AI newsletter that keeps you up to date on the latest AI news and teaches you how to apply it in just five minutes a day.
Plus, if you complete the quiz after signing up, you’ll get recommended the best AI tools, guides, and courses—tailored to your needs.
Sign up to start learning.
🚨 New Podcast Alert: Things That Aren’t Doing The Thing 🚨
Goals? Easy.
Breaking them into steps? Also easy.
Doing the work? That’s where most people stop.
Why?
Because the noise gets you. Inbox pings. Random distractions. A thousand to-dos that aren’t even yours.
Sound familiar?
In this episode of Create Like the Greats, Ross dives into the art of doing the thing.
The antidote to overthinking.
The cure for procrastination.
The secret to finally moving the needle.
Ready to ditch busy work and start crushing your goals? Listen now on Apple Podcasts or Spotify!
From Text to Talk with Murf AI: The Voiceover Tool Every Creator Needs
Voiceovers that sound human. Production that’s lightning fast. Costs that don’t blow your budget.
With Murf AI, that’s exactly what you get.
No more hiring voice actors. No more hours spent tweaking audio files. Just one platform that does it all—better, faster, and cheaper.
- 200+ voices, 20+ languages—ready for marketing, training, and more
- Customization at scale—control pitch, tone, pace, and even intonation
- Ethically sourced voices with royalty payments for artists
Whether you’re narrating eLearning content or powering your IVR systems, Murf AI is how smart teams build smarter audio.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Guidesly Raises $9.5 Million in Series A | The SaaS News
- TikTok restores service in the U.S., credits Trump for reprieve | Search Engine Land
- Supreme Court Unanimously Upholds Law to Ban TikTok In the US | Adweek
- Perplexity acquires Read.cv, a social media platform for professionals | TechCrunch
- Databricks’ backer Insight Partners raises mega $12.5B in 13th fund | Tech Funding News
What If You Could Write a Blog Post in 4 Minutes?
Yep, you read that right.
What if Ross Simmonds walked you through the process?
Well, this is why Ross tried ContentShake AI from Semrush to see if it could do what every content marketer dreams of: turn ideas into ready-to-publish content in minutes.
The results? Impressive.
You input a topic, hit “Generate article,” and boom—a fully fleshed-out blog framework appears. Intro? Done. Best practices? Included. Key stats? Right there.
But it doesn’t stop at content creation. ContentShake AI takes it further with:
- Real-time tone adjustments (so that your copy feels human, not robotic)
- Smart SEO insights to boost rankings
- Promotion plans for LinkedIn, Facebook, and beyond
- No more Google spirals—it pulls in stats and competitor insights directly
Ross isn’t saying it’s perfect. Those stock images? Not great. But with just an hour of tweaks, he turned a good draft into a great post.
So, what’s the verdict?
If you’re tired of blank pages and endless formatting, ContentShake AI could be your new best friend.
Click here for the full breakdown.
🧠 This Week’s Brain Food 🧠
Life’s greatest treasures often hide in plain sight: the warmth of morning sunlight, a child’s unexpected hug, or that first sip of coffee. I’ve learned that happiness isn’t in the big moments we chase but in noticing the small ones we live through daily.
Every morning, I practice what I call the “three breaths” ritual: I pause, take three deep breaths, and name three tiny things I’m grateful for. Sometimes, it’s the sound of rain, a friend’s text, or even just having a roof over my head.
This simple practice has transformed my entire perspective on what truly matters.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
What Effective Content Distribution Actually Looks Like with Ross Simmonds
The “publish and pray” strategy? It’s over.
In 2025, your competitors are turning a single blog post into 90 days of engagement—not by creating more, but by distributing smarter. Meanwhile, your carefully crafted content is vanishing into the digital void.
In this must-watch video with Mark Ruber of UserEvidence, Ross Simmonds explains why creation is just 20% of the game. The other 80% is smart distribution.
You’ll learn:
- How AI tools repurpose one blog into months of value
- Why Reddit is beating Google for trust
- A case study framework clients love to share
Watch now to transform your content strategy!
🏅 Twitter/X Thread of the Week
If I owned an Ecom store and wanted to double my revenue with SEO, this is everything I’d do by Sarvesh Shrivastava
🎖️ LinkedIn Post of the Week
[How to write less boring B2B content: Tip 5 of 30] by Rosanna Campbell
🤳🏽 Nice Finds You Should Binge
- Experts Predict The Bubble May Burst For AI In 2025 | Forbes
- Building Systems That Work While You Don’t | The Bootstrapped Founder
- 8 Seductive Vanity Metrics You Will Burn Money Chasing | CrazyEgg
- How to Use Advertising Performance Metrics to Elevate Your Account-Based Strategy | Demandbase
- The Rise of Strategy-Led Freelancers: How They’re Changing Content Creation | Relato
- B2B SaaS Go-to-Market Checklist for Successful Market Expansion [Free Download] | Kalungi
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Fry’s English Delight – S1, E1 – ‘Metaphors’ — Evie’sLovelyChannel
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
