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Welcome to Volume 256 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 📎 How to Use Reddit Pixel for Retargeting That Converts
- 📱 Apple Announces Entrance into AI Search Space
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📎 How to Use Reddit Pixel for Retargeting That Converts
While most B2B brands are still pouring budgets into LinkedIn’s premium audience, savvy marketers are honing in on Reddit’s 400M+ weekly users at a fraction of the cost.
Reddit’s CPCs run $0.50-$3 compared to LinkedIn’s $7-12, but the real opportunity is in retargeting high-intent visitors who already know your brand.
The Reddit Pixel lets you build custom audiences of website visitors and re-engage them as they browse subreddits. When done right, retargeting can deliver 79% lower cost-per-lead than cold campaigns.
In the latest piece, I also share insights from Foundation’s Paid Ads Specialist, Daniela Poblete, about the strategy she used to drive 36% of the Reddit Ad conversions for an HR tech company using just 10% of their budget.
Ready to turn Reddit into your most cost-effective retargeting channel? Check out the full breakdown on Foundation Labs.
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📱 Apple Announces Entrance into AI Search Space
Apple is entering the AI search sweepstakes.
Their search engine (answer engine, generative engine, etc.), called World Knowledge Answers, will reportedly roll out alongside a new-and-improved Siri that provides multimodal answers through Safari and Spotlight.
Recent estimates put Safari’s browser market share around the 15% mark. It’s a far cry from Chrome usage, but still represents billions of monthly searches across iOS devices that will soon be facilitated by LLMs.
Interestingly, Apple is planning to use Google Gemini to support the search experience for World Knowledge Answers.
While we’re still a ways away from the 2026 rollout, it’s good to be aware that there’s another big tech player entering the AI search space. And this time, it’s rolling out automatically on the most popular mobile devices in the world through the Safari browser.
👀 What’s the Latest in B2B SaaS This Week? 👀
👩⚖️ Judge Blocks Google’s Exclusive Search Deals, Lets Chrome Stay in Antitrust Ruling | ADWEEK
💸 Anthropic raises $13B Series F at $183B post-money valuation | Anthropic
📈 Stock jumps 8% after search giant avoids worst-case penalties in antitrust case | CNBC
🔎 Google’s Danny Sullivan: ‘Good SEO is good GEO’ | Search Engine Land
💰 Atlassian to buy Arc developer The Browser Company for $610M | Tech Crunch
🚨 New Podcast Alert: 🚨
Work-life balance is a myth that’s holding high performers back, and the pursuit of perfect equilibrium creates more stress than the imbalance itself.
In the latest episode of The Ross Simmonds Show, Ross gets transparent about managing two companies, global speaking engagements, and intentional parenting without losing himself in the process.
The conversation reveals why growth is inherently messy and intense, requiring strategic sacrifice rather than comfortable balance. Ross shares the mindset shifts and practical systems that help him choose priorities with intention while building for the long game. Here’s what you’ll discover:
- Why balance is the enemy of achievement: High performance requires choosing what matters most, not doing everything.
- The power of intentional sacrifice: How “every yes is a no to something else” shapes decision-making.
- Strategic no frameworks: Practical systems for declining ad-hoc meetings and protecting your priorities.
- Calendar as life philosophy: Using time blocks to reflect your actual values, from anniversaries to personal interests.
- Mindset shifts that prevent burnout: Moving from scarcity (“I don’t have time”) to gratitude (“I get to do this”).
- Integration over separation: Why blending work and life intentionally beats rigid boundaries.
Listen to the full episode on Apple Podcast or Spotify for a candid conversation on how striving for 1% outcomes means accepting that growth comes with trade-offs.
🧠 This Week’s Brain Food 🧠
Working in content marketing, we look for specific word combinations relevant to specific groups of people. If we’re lucky, that combination will become popular, and more people will start using it.
Recently, this got me thinking: How does a word or phrase become part of our everyday language?
That’s how I came across the linguistic term neologism.
According to Wikipedia, it refers to “any newly formed word, term, or phrase that has gained popular or institutional recognition and is becoming accepted into mainstream language.”
Apparently, they can come from combinations of existing words (brunch), adding suffixes and prefixes to words (mansplaining), or turning proper names into words (being a Karen).
Thanks to the internet and social media, neologisms can quickly gain popularity and, under the right circumstances, even become part of accepted language.
For example, Selfie, which started as an obscure term in Australian forums in the early 2000s, was added to the Oxford Dictionary in 2013 after being named the word of the year.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Reddit Post of the Week
Most memorable guerrilla marketing tactic I pulled off in r/marketing
🎖️ LinkedIn Post of the Week
UNITED STATES OF AMERICA v. GOOGLE LLC is in! by Mark Williams-Cook
🤳🏽 Nice Finds You Should Binge
- The AI Industry Has a Huge “Credit Card Debt” Issue | Futurism
- Therapists are secretly using ChatGPT. Clients are triggered. | MIT Technology Review
- How Research-Driven Content Can Skyrocket Your Brand’s Growth | Ross Simmonds
- Summer Research Series: How AI Is Reshaping the College Search | Carnegie
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Applied Research Specialist
- Foundation: Director of Digital Marketing
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
Radiohead – Live in Berlin (September 2016)
This SaaS news smattering is brought to you by Ethan Crump!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We’re always looking for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
