Content Marketing For Software Companies
Content marketing is one of the most powerful ways for a SaaS company to scale and grow. It’s an investment that lasts as long as the content is online (which could be forever) and can pay dividends for years to come. At Foundation, we help software companies develop content marketing plans and execute on both the creation and distribution of quality content.
How we help SaaS companies drive results
STEP 1: COLLABORATE
We know SaaS marketing. You know your business and customers. We start every engagement with an in-depth conversation to better understand your organization, your goals and the audience you’re trying to reach.
STEP 2: RESEARCH
Once we understand your situation, we conduct industry research, keyword research and competitor research to better understand what stories will resonate with your audience and what stories will get shared.
STEP 3: STRATEGIZE
Using the data compiled in the second step of our marketing process, we begin to strategize the best approach for your content marketing efforts. We review the existing growth channels that your organization has embraced and determine which channels will drive the most ROI.
STEP 4: CREATION
Our team of writers, editors, designers and strategists comes together to bring content assets to life. The content we develop can range from ebooks and lead magnets to case studies and blog posts. We specialize in creating content that ranks, attracts, gets shares and drives results.
STEP 5: PUBLISH & DISTRIBUTE
It’s time to share this content with the world. We implement the distribution strategies identified earlier in the process and help your message spread. We know the importance of diverse distribution channels in SaaS and collaborate with you to identify the networks, communities and opportunities to capitalize on.
Trends shaking up SaaS marketing from our perspective
We love SaaS. We study it. We create tools that live in it. And we work with everyone from well-known SaaS companies making headlines to up-and-coming startups looking to disrupt entire industries. This gives us hands-on perspective. And here are two trends that we believe are influencing SaaS marketing today: