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Welcome to Volume 132 👋🏽
Happy Thursday!
In this week’s email, we cover:
- 🚀 How Confluent became worth $6.5 billion in 10 years
- 🤯 How to recruit marketing talent
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web and job vacancies to consider.
Let’s dive in.
🎧 Listen to the latest Create Like the Greats episode while you work to hear Ross Simmonds and David Gerhardt chat about how to build a smart distribution engine.
B2B SAAS CASE STUDY
How Confluent became worth $6.5B+
Marketing to tech professionals is no easy feat.
They are an extremely knowledgeable and discerning audience, with limited time to evaluate numerous products.
If your product doesn’t offer a fast time to value or seamlessly integrate with existing workflows, you risk losing out to your competitors. That’s why relying solely on catchy slogans or flashy ads won’t cut it when it comes to converting them.
You need a top-notch product and a solid technical content marketing strategy to win over tech professionals. One company that has mastered this approach is Confluent.
Confluent used the strategy to successfully build trust and convert over 1000 enterprise customers, including big names like Bosch, Citigroup, Expedia, eBay, and Instacart. This has also resulted in an impressive $6.5+ billion valuation with over $100,000 in annual recurring revenue (ARR) – all achieved within just 10 years!
If you serve a technical audience, you will love this case study. And if you don’t, you’ll still learn a thing or two, (or more) from Confluent’s approach.
I break down Confluent’s technical marketing strategy—the marketing channels and content formats they used– including best practices you can use to improve yours.
Read the complete case study here.
Become an Insider today to access the full BRICK report, exclusive B2B SaaS growth, SEO, content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers.
We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
MARKETING TALENT
How to recruit marketing talent
Are you tired of spending countless hours sifting through resumes to find the perfect marketing candidate? Don’t worry, we’ve got you covered!
Our Director of Talent, Shaquille Smith, created a comprehensive guide on attracting and hiring A+ marketers to grow your business.
Shaq breaks down everything you need to know about recruiting marketing talent, including what recruitment marketing is, why it’s crucial, and 15 strategies to find and hire the best marketing talent in the industry.
👀 What’s the Latest in B2B SaaS This Week?
🚀 Atlassian launched a virtual assistant called Atlassian Intelligence to make collaboration easier for you and your team, but you can only access it via Atlassian’s cloud-based offerings. It’s not available for their data center editions yet.
🔥 Salesforce has boarded the ChatGPT train with the launch of new software, Einstein GPT, to help salespeople, customer service agents, and marketers do their jobs better.
👀 You can now add up to five links in bio on Instagram without relying on Linktree and other link-in-bio apps.
🧠 This Week’s Brain Food
Some things that will elevate your life don’t feel comfortable when you do them. But they are super rewarding. The secret to moving past your comfort zone and experiencing repeated success is to:
- Assess if an action is the right thing to do at the moment.
- Make up your mind to show up consistently.
- Push past negative feelings and dig the work.
- Treat rejection and failure as feedback.
- Let go of things that aren’t working anymore, toxic habits that don’t serve your purpose, and toxic relationships that kill your progress.
- Celebrate little wins.
- Know your worth and never settle for less.
- Choose progress over perfection. Take it one day at a time, one goal at a time.
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
16 ways to generate creative marketing ideas by Amanda Natividad
🎖️ LinkedIn Post of the Week
The more expensive the product, the more content marketers have to by Jess Cook
🤳🏽 Nice Finds You Should Binge
- 8 Content Creation Tips To Turn Readers Into Customers
- Why VCs Want To Own So Much When They Invest
- Work stress keeping you up at night? Here’s how to get a better night’s sleep
- The Power of the Lunch Break—and Why So Many of Us Are Bad at Taking One
🎧 What We’re Wired Into This Week:
Ross Simmonds on social media, B2B marketing & storytelling, tech startups, and more
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
