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What Is The ‘For You Page’ (FYP) & Why It Matters

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The For You Page (FYP) is essentially the TikTok homepage. 

It is the first thing you see when you open the app and consists of a collection of videos that differs from person to person according to what the algorithm thinks you’ll enjoy. Your behavior and interactions on the app (such as the videos you watch, share, like, save, and comment on) are used to display relevant content to you.

Here is an image of the FYP when it’s open to give you visual context. You can see in the top navigation bar that you are automatically taken to the FYP, where you can also search for content. On the left, where it says “followers,” you can view only the content of the creators you’re following.

In the right-hand navigation bar, you can interact with the video. This is where you can follow the creator and like, comment, save, and share the video. 

At the bottom left of the screen, you can find the username of the creator whose video you’re watching, along with the caption and hashtags they used. Below the description is the song or audio used by the creator. 

The FYP is where all the magic happens on TikTok. 

Getting one of your videos on the FYP is almost essential to getting your videos seen by users. Based on your interests and past interactions, TikTok’s algorithm curates videos from creators you might not follow but thinks you’ll enjoy. This means that the FYP varies from person to person depending on individual preferences, and that’s why it’s so great.

The algorithm basically targets your ideal audience for you. If you’re wondering how to get your videos on the FYP, don’t worry, we’ve got you covered. In this piece, we’re going to break it all down: 

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How To Get TikToksOn The FYP (For You Page)

1. Use proper hashtag etiquette 

The first step to getting your videos on the FYP is to use proper hashtag etiquette. TikTok is no different than any other social media app regarding the importance of using hashtags.

The most popular hashtag on TikTok would definitely be #fyp, with over 3 trillion videos using this hashtag. Users believe that by using the #fyp hashtag, their video will have a better chance of making it to the FYP, but this is false. 

The goal is to use hashtags as a tool, not a shortcut, so you don’t miss out on keywords relevant to your content. Use trending hashtags within your niche, mix popular and less popular hashtags, and ensure the hashtags you’re using are relevant. 

2. Create shorter videos

To be featured on TikTok’s FYP, you must create short, interesting videos. Videos can be up to 10 minutes long, but using all the time available doesn’t mean you’ll go viral or see increased success. The most popular videos last about 21-34 seconds. 

3. Use trending sounds

Think of TikTok’s music and sounds as hashtags. By using trending audio clips, you can increase your discoverability and get more likes, comments, and views. Studies show that if a brand features a song users like in their videos, 68% of those users remember the brand better.

Trending TikTok sounds are available in the Trend Intelligence dropdown menu, which also includes data for hashtags, songs, creators, and videos. Using this feature, you can browse or search for songs from the previous day, the last 30 days, or the last 120 days. You can also select a region. 

The songs section has two key tabs, which are Popular and Breakout. In the Popular tab, you can find the most popular songs within the selected region, and the Breakout tab displays songs rapidly gaining popularity. Using trending sounds will take your brand awareness to the next level. 

Conclusion

If you want your videos to be seen and interacted with, you must understand the FYP and TikTok’s algorithms. 

There is no guarantee that you will be featured on the For You page, but by using the techniques listed above, you can gain more exposure and receive more likes, comments, and views from your followers and other TikTok users.

Finally, keep in mind that consistency is key. It may take 10+ videos before you end up on FYP, but you’ll be thrilled when it does.  

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