In a recent interview led by Ross Simmonds, CEO of Foundation Marketing, Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B marketing. Their chat revolved around Kennedy’s latest report, “New Paradigms in B2B Marketing,” unpacking crucial ideas resonating with marketers navigating the digital landscape.
Gregory highlighted AI’s transformative role in B2B marketing, offering brands new platforms to stand out. He underscored the vitality of optimism online, a compass for steering digital endeavors in a fruitful direction.
The conversation took a turn towards AI-driven personalization in marketing. Gregory emphasized the essence of genuine audience engagement over mere social media clicks, championing AI as a tool for crafting bespoke content that resonates deeply with consumers, boosting campaign success rates.
Yet, they didn’t stray far from the classics. Discussing the relevance of the sales funnel and AIDA model, they illustrated how these time-honored frameworks remain indispensable in navigating the consumer journey with precision.
Touching on the mix of email and social selling, Gregory set email as an undiminished channel of communication, while highlighting social selling as an untapped vein of gold for marketers. They also nodded to the rising star of live streaming, a venue for brands to engage with audiences in the moment.
It’s a call for marketers to embrace innovative approaches without sidelining traditional tactics, venturing into realms like employee advocacy, informal communication, and creator-led dialogues to clinch the competitive edge.
For B2B marketers eager to future-proof their strategies, this interview is a treasure trove of insights. Don’t miss out on the full episode for a deep dive into cutting-edge B2B marketing techniques.
