It can be tough, as a founder, to step away from the product to focus on hiring a marketer—especially if you’re not entirely sure what you should be looking for.
Marketing Coordinators help with the daily marketing activities and initiatives of a company. A marketing coordinator’s responsibilities can include:
- Building brand awareness
- Monitoring and managing social media
- Assisting with marketing campaigns
- Creating content for SEO & traffic growth
- Tracking and analyzing performance data
SaaS companies invest between 80% and 120% of their revenue marketing in the first five years of their existence.
For instance, how will a SaaS co-founder know a marketing coordinator’s true background or skills from their education or previous experience? Hiring the wrong marketing coordinator can become a missed opportunity for your company in terms of revenue and goals.
Luckily, for SaaS, marketing has a lot of benefits. Campaigns might be easier to produce and the ability to generate revenue online (without going to a salesperson) makes marketing more appealing for Saas. Luckily for you, this article can help you determine how to hire a marketing coordinator.
Why hire a marketing coordinator?
Marketing is an industry that involves digital and traditional marketing. Brands usually don’t have the time to learn different marketing terms and understand how to use them.
Every SaaS business can benefit from professional assistance, including hiring a marketing coordinator.
If you hire a marketing coordinator, you’ll get an individual with a knowledge of marketing and how it can benefit your business.
Marketing coordinators know how to develop the right content for their target audience. They use their skills, training, and comprehension of writing for online audiences. It’s something most individual SaaS professionals aren’t able to control and monitor by themselves.
A growing SaaS startup has many tasks and limited time to address them all. Marketing can be just an additional task, which is why DIY marketing can be a bad idea.
In this era of marketing, you need to hire somebody who can help take your marketing to the next level.
What makes a great marketing coordinator?
A great marketer needs to have a grasp of psychology and understanding of how to speak to audiences and how to create deep emotional connections with them.
They also must be creative and be able to develop ideas on how to drive growth for your business. They need to have the creativity to think outside-of-the-box to reach your goals, as well as use marketing tactics that have proven successful by others.
To get the full benefits of a marketing coordinator, you need to know what to look for when hiring for your SaaS company. Here are five of the most common questions you may be asking if you’re thinking of hiring a marketing coordinator.
1. What skills are required?
The marketing industry is constantly evolving.
New trends and technologies are always coming and changing the way we interact with our audience. There’s always something new to learn and master.
Education and experience may make them capable of applying for a job. Though, to be successful in marketing, a candidate will need specific skills if they want to get far.
A marketing coordinator needs skills that allow them to diversify themselves apart from others and create marketing strategies that let’s content get noticed.
Here are the five core skills that should be in every marketing coordinator’s back pocket:
- Active Listening
As a SaaS company, leaders now know the essential skills it takes to be a marketing coordinator; you’re ready to go out and look for the best employee. Likewise, it might take some time to find the right person with all these skills.
2. Do they have experience doing the work or a degree?
Most marketing coordinator roles require a bachelor’s degree in marketing, communications or related field. However, some community colleges offer marketing programs that fit the bill.
Some education programs will also require them to complete an internship, which can help gain the experience needed to become an effective marketing coordinator.
The marketing coordinator is usually an entry-level role that allows individuals with formal education to apply their marketing knowledge in a role of this nature.
Getting work experience is an integral part of starting their career. The sooner they start getting experience, the better.
Although, some SaaS professionals believe a degree is optional. There are various online courses and webinars available to gain the skills you need to become successful.
With many jobs, the more previous experience somebody has, the better chance the individual will have at landing an interview and eventually landing a role as a marketing coordinator.
Whether it’s through side-hustles, internships, or volunteering, you can gain valuable experience almost anywhere.
3. Has a basic understanding of SaaS and Marketing
If you want to hire a marketing coordinator for your company, you need to ensure that they have a basic overview of what SaaS is.
Ideally, you’re looking for somebody who has worked in SaaS before or follows the industry, latest trends, and key players in your specific industry (i.e. if you sell CRM software, they’re familiar with HubSpot, Close CRM, Salesforce, Pipedrive, etc).
Meanwhile, marketing is not that simple. It entails many disciplines, strategies, and tactics. As a result, having a basic understanding of how marketing works can be overwhelming. Learning the art of marketing can take time, often in areas like social media.
They should grapple with the idea that marketing centres around four things: product, price, promotion, and place. The purposes of these four Ps are to ensure we consider potential pain points to product adaptation.
Likewise, if you want to hire a marketing coordinator, you need to ensure that this individual has a basic understanding of SaaS and marketing.
4. What certifications do they have?
Certifications are a good thing for somebody wanting to be a marketing coordinator.
Somebody cannot just go and get another job or get a degree in marketing, but in weeks somebody can become certified in various areas.
Certifications can be important if the role asks for skills or experience in an area of marketing you’re unfamiliar with. For example, if the marketing coordinator role needs Google Analytics or Adwords, they will want to look for those with this certification. However, some certifications don’t last forever, so they will need to keep on top of the changing landscape.
If a startup really wants to have a marketing coordinator, they will want to consider a candidate with a certification.
5. What does an average day look like
The average day of a marketing coordinator can vary, but some of the most common efforts they’ll be leading will include:
- Creating and assisting with content creation related for publishing on a blog and other online mediums
- Managing and engaging with social media accounts and automating campaigns for various platforms (i.e. Twitter, Instagram, etc.)
- Managing and optimizing website and content for SEO, A/B testing and managing ad campaigns
- Monitoring website traffic and tracking website analytics (i.e. Google Analytics)
- Writing newsletters, creating advertisements, and designing collateral such as one-pagers and handouts for other departments
- Optimizing and creating custom projects to track visitor conversion rates through various funnels for the company website.
A marketing coordinator is a role that includes juggling more than one task, at once, to support a brand. And this is some insight into what the day of a marketing coordinator might look like.
Marketing is an art as well. As a SaaS startup, if you want to hire an effective marketing coordinator, you need to find somebody who puts in 100 percent each day.
You need a marketing coordinator that has the skills, the education, has a basic understanding of SaaS and marketing and has a certification. Without these assets, they won’t be able to leverage marketing the way you want it to be.
Hiring someone to help you with marketing is a big decision, especially as a SaaS startup.
While everyone wants the best marketing talent, not everyone thinks about what to look for. Hiring the right people is critical to a company’s growth and success.
If you’re looking for some help with hiring or building out your own B2B marketing engine, check out our services & request a free proposal today.