logo

The lab
:
Menu
‹ Go Back

Subscribe For Exclusive Trends, Research & Data

Gain access to exclusive research, training, trends and support from the best marketers in the world.

Foundation Labs provides you with timely, meaningful, and relevant data that enables you to grow your company in a meaningful way. The world’s top SaaS companies subscribe to Foundation Labs to receive industry news and data driven insights to create a marketing culture that drives results.

We have two different plans:

Foundation Labs: Insider Subscription

Exclusive B2B SaaS growth, SEO & content case studies​
→ Quarterly reports on data-backed B2B SaaS trends, correlations & more​
→ Weekly Insiders-only email on trends, data & research​
→ Insiders-only webinars on B2B SaaS content marketing​
→ Two weekly newsletters with case studies & SaaS stories​

SUBSCRIBE $79/mo
SUBSCRIBE $828 annually
Foundation Labs: Inner Circle Subscription

Exclusive B2B SaaS growth, SEO & content case studies​
→ Quarterly reports on data-backed B2B SaaS trends, correlations & more​
→ Weekly Insiders-only email on trends, data & research​
→ Insiders-only webinars on B2B SaaS content marketing​
→ Two weekly newsletters with case studies & SaaS stories​
→ Invite-only fireside chats with marketing leaders at B2B SaaS giants
→ SaaS reports breaking down what’s working across industries today

SUBSCRIBE $329/mo
SUBSCRIBE $3348 annually

LinkedIn Strategy For SaaS Brands: How To Do It Right

Premium Content

If there’s one complaint I hear more than any other about the LinkedIn strategy of SaaS brands, it’s this:

“We share links on our page 2-3x a week but get no engagement.”

And what little engagement they do receive often comes from their employees, which is 30% of all company page engagement by some estimates

It’s unfortunate, but not surprising in the least; One that’s become a pervasive issue for many SaaS brands, particularly those in “boring” industries. Now let’s think about why this might be the case. 

First off, just look at the framing: “we share links on our page 2-3x a week.” Marketers implicitly place value on the frequency of link sharing, not the value the linked content provides users. 

There’s also no mention whatsoever of the post that you’re sharing. People don’t just click on links for the hell of it, and you need to hook them in first with compelling content. Links without context do not turn into content ROI. 

What you need to do is diversify your content portfolio on LinkedIn to include content that serves one of the following functions: 

Educate. Entertain. Engage. Empower. 

 

Get access to exclusive premium content & research

This research is for Foundation Insiders & Inner Circle clients.
Don't miss out. To read the full article, sign up and get immediate access.

Did you enjoy this post?

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est eopksio laborum. Sed ut perspiciatis unde omnis istpoe natus error sit voluptatem accusantium doloremque eopsloi

Learn How The Best B2B SaaS Companies Do Marketing.

Subscribe today to get access to some of the best content on B2B growth & tech.
Top