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We Tracked Mobile Load Time Against Organic Traffic: The Results May Surprise You

Premium Content

For web designers and tech enthusiasts, the end of March 2021 is infamous. It marks the day that Google finally (after a series of delays) turned the established hierarchy of web UX and SEO on its head with 3 words: 

Mobile-first indexing

The milestone event signaled a new era in the digital world — one where search engines prioritize mobile user experience over its web-based counterpart. This makes sense. Over the past 7 years, mobile usage has dethroned desktop, increasing from 31% of global web traffic in 2015 to 59% today. 

Google’s switch to mobile-first indexing ensures that users receive a quality browsing experience on mobile. It also brought a host of best practices for online businesses looking to maintain their position on the SERPS and prevent traffic loss.

 

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