Salesforce is one of the most successful and prominent SaaS companies in the world.
The total valuation of Salesforce today is 153 billion dollars.
It’s a CRM software that boasts one of the most valuable ecosystems in software. It has built a moat throughout many industries on the back of partnerships, data, integrations, and more. Today, hundreds of CRM tools and software companies compete with Salesforce for a piece of the CRM pie. These companies have unbundled the CRM giant for niches and unlocked significant success as a result.
This is what they call Vertical SaaS.
For example, Veeva, a cloud-based CRM that operates on the back of Salesforce in the life science industry, has skyrocketed in valuation thanks to staying laser-focused on a specific niche. It’s essentially developed a CRM solution that offers life science professionals the ability to manage relationships and similar sets of information and experiences that Salesforce would offer. Today, Veeva has a 26 billion dollar valuation and is one of the most successful SaaS companies in the world.
But not every CRM needs to aim for the moon.
You can create a small CRM, capture a small % of the market and still unlock life-changing wealth.
We wanted to understand the power of search in the CRM landscape and identified 9 verticals that seem to demonstrate an opportunity. If you were to convert 1% of the annual traffic in these various verticals, you would be able to generate thousands (even millions) of dollars worth of annual revenue.
Here’s one of my favorite verticals and a glimpse into the possibilities associated with it:
Let’s dive into each of these verticals and discuss the opportunity at hand:
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