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Lessons Learned from the SEO Mattress Wars

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Mattresses are one of the most effectively promoted products on the market today. Leading the charge are direct-to-consumer companies such as Casper, Purple, Nectar, and Leesa, which are employing clever strategies to connect with customers and generate stronger SEO performance amid the highly competitive “Mattress Wars.”

Even if you’re not an e-commerce business, and even if you’ll never sell a single mattress in your life, it’s important to understand the SEO battles happening within the mattress industry. It’s obviously hyperbolic to call it a war, but the word seems appropriate when there are so many companies aggressively maneuvering every day for more traffic and clicks.

In this piece, we’ll talk about some strategies being put to use by some of the toughest new competitors in the industry. How well are their efforts working? In an industry dominated by legacy brands like Serta and Sealy, these upstarts are seeing impressive results.

The global mattress market is projected to grow by $13 billion over the next five years, and a key driver of that growth is the rise of these online “bed-in-a-box” brands. With 47% of customers reporting that they prefer shopping for mattresses online, it’s a game-changing model that is consistently chipping away market share and gaining customer loyalty.

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