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Welcome to Volume 125
In this week’s newsletter, we cover:
- Why high-volume content might be the key to your growth
- Why SaaS SEO matters and how to do it right
- And more
Let’s jump in.
SAAS CONTENT MARKETING
Why High-Volume Content Might Be the Key to Your Growth
Fire your agency.
End freelance contracts.
Reduce your marketing spend.
Turn your attention to paid media.
These conversations are taking place in boardrooms all over the world right now, as we are in the midst of a global economic downturn—layoffs, reduced valuations, and more.
(Did I forget to mention the conversation around AI content replacing marketers?).
Despite the chaos, you can still unlock unprecedented levels of growth. Today’s reality should not dictate how you approach the coming months. It should influence your decisions, but it should not prevent you from executing and working in a way that produces meaningful results for your audience and business that will last for years.
That’s where high-velocity, high-volume content comes in.
We analyzed the total number of blog posts from top SaaS & B2B brands and compared it against the estimated organic traffic these blogs were generating. And we found that the higher the number of blog posts published, the more organic traffic the blog had.
Search engines see and reward high-volume assets that add value to the reader—content that directly addresses the pain points of your audience at different stages of their journey.
Ross breaks down why you should invest in this type of content, including some best practices on how to go about creating them.
Subscribe to read the full guide
Don’t miss out on the chance to network with, and learn from, industry leaders.
On March 13 and 14, 2023, Ross will speak at the SearchLove Conference in San Diego, alongside Aleyda Solis, Rand Fishkin, and other accomplished marketers. You still have a chance to register today and save 15% on tickets.
SAAS SEO
Why SaaS SEO matters and how to do it right
The global SaaS market is projected to reach $307.30 billion by 2026.
With the rise of online businesses, competition in the digital space is at an all-time high. Differentiating your SaaS product from the competition is more important than ever. Having a website is not enough; you should optimize it for search engines to gain visibility and traffic that ultimately become leads and customers.
We created the Ultimate SaaS SEO Guide where we cover everything from keyword research to link building and measurement. You will learn how to outrank your competition and drive more leads and revenue to your business.
Whether you’re just getting started or looking to improve your current SEO strategy, you’ll find that this guide will equip you with the tips and tools you need to drive results.
🎧 Listen to the latest episode of Create Like The Greats as Ross breaks down how he built a $270K freelance business by age 27.
B2B NEWS YOU SHOULD KNOW:
💲 Gable raises $12 million in Series A funding to give companies better remote working options, so employees can better connect with each other.
🚀 OpenAI makes ChatGPT available to enterprise customers via its API service, and brands such as Shopify and Instacart are among its early adopters.
🤳🏽 TikTok introduces “Sounds for Business,” a new collection of audio for brands that have been commercially licensed for marketing and advertising content.
You can now submit your pitch for a chance to join other industry leaders on the MozCon stage and speak in front of 1,500 of your peers.
BRAIN FOOD OF THE WEEK:
Artificial Intelligence (AI) is changing the world as we know it, and keeping up-to-date with the latest developments is important if you want to stay competitive in today’s market.
We’ve found a comprehensive list of AI courses, books, video lectures, and papers that will help you deepen your knowledge and build your skills. These resources will provide you with the tools you need to succeed in the fast-paced world of AI.
If you’re ready to dive in and expand your knowledge of AI, check out the listicle here.
HIRING BRILLIANT B2B MARKETERS:
- VP of Client Services
- Director Of Strategy
- Content Marketing Strategist
- Content Marketing Specialist
TWITTER THREAD OF THE WEEK:
21 things I wish I’d known before starting a career in content marketing & social writing by Erica Schneider
LINKEDIN POST OF THE WEEK:
Diversify your investment portfolio by Ross Simmonds
NICE FINDS YOU SHOULD BINGE
- Copywriting vs Content Writing: Hiring the Perfect Writer by Andy Chadwick
- Why High Volume Content Might Be The Key To Your Growth by Ross Simmonds
- Monetizing Generative AI ChatGPT Via Embedded Product Placement Ads, Anguishing AI Ethics And AI Law by Lance Elliot
- TikTok Provides New Insights into Best Performing Products, Based on Ad Content by Andrew Hutchinson
WHAT WE’RE WIRED INTO THIS WEEK 🎧:
How B2B’s Should Use Youtube, MQL Myth Busting & Lovin’ On Yourself by our very own Kanaar Bell
This charcuterie board of insights is brought to you by me, Jessica Tee O. ✌🏾!
