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Welcome to Volume 128
In this week’s newsletter, we cover:
- How BambooHR Created Thought Leadership with Its HR Glossary
- What Are The Most Important B2B SaaS Marketing Metrics?
- And more
Let’s jump in.
🎧 Listen to the latest episode of Create Like the Greats while you work to hear Ross Simmonds break down best practices for creating a content marketing strategy. 👀
SAAS CASE STUDY
How BambooHR Created Thought Leadership with Its HR Glossary
BambooHR is a major player in the HR technology industry. However, until recently, the company struggled to increase its online traffic. But then, something changed.
BambooHR implemented a new content strategy, and within the first few months of 2023, their website traffic exploded, growing by a whopping 31% compared to last year’s average. Not only that, but they also established themselves as thought leaders in the industry.
So, what did they do to achieve this success?
Well, they created an HR Glossary.
It may not sound like much, but it was a game-changer for BambooHR. Glossary pages allowed them to define common industry terms, and by covering enough terms with professional quality, they became the standard for the HR industry.
In just ten days, BambooHR published over 300 new pages under its HR Glossary. And the results were almost immediate. The glossary pages generate most of its organic traffic—13 of the site’s top 20 pages are from the glossary.
My colleague, Chris Meabe, breaks down BambooHR’s glossary strategy, including tips on how to create or scale yours. Read the full case study here.
Become an Insider today to access the full BRICK report, exclusive B2B SaaS growth, SEO, & content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers.
We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
SAAS MARKETING
What Are The Most Important B2B SaaS Marketing Metrics?
The ultimate goal of your marketing efforts is adding real value to customers throughout their journey. That means less focus on vanity metrics and more on meaningful metrics.
To achieve this goal, you should identify the right performance metrics to track, so you can understand your audience’s behavior, optimize your strategy, and increase conversions.
My colleague, Ethan Crump, breaks down the most important B2B SaaS marketing metrics you should track in his latest blog post. Leading tech brands track and use these metrics to optimize their marketing efforts and elevate the bottom line. He answers questions like:
- What Are B2B SaaS Marketing Metrics?
- Why Are B2B SaaS Marketing Metrics Important?
- What Are the 17 B2B SaaS Marketing Metrics You Need to Monitor?
- How Does Marketing Contribute to Revenue?
- And other Frequently Asked Questions (FAQs)
B2B NEWS YOU SHOULD KNOW:
💰 Microsoft has launched its new Loop app in public preview. This app is a Notion-like hub for managing tasks and projects that sync across Microsoft 365 apps and services.
📌 Did you know consumers have spent over $14 million this year on the top 10 apps that use ChatGPT or OpenAI technologies? Pretty impressive, right? It just goes to show how popular and in demand these technologies have become among users.
🥷🏽 More companies and search engines such as Adobe, Mozilla, and Opera are joining the generative AI train.
BRAIN FOOD OF THE WEEK:
Have you ever wondered what a flexible work schedule means for remote teams?
It means that you and your team have the freedom to choose when and where you work, while ensuring everyone remains productive—without negatively impacting your company’s goals or the quality of client deliverables.
A flexible work schedule helps to improve work-life balance, reduce stress, and boost overall morale, which ultimately leads to higher productivity and better results.
Encourage your team to design their schedules and communicate any changes proactively with the rest of the team. This will keep everyone in the loop, and make it easy to fill any gaps that may arise due to emergencies or unforeseen circumstances.
HIRING BRILLIANT B2B MARKETERS:
TWITTER THREAD OF THE WEEK:
10 harsh career truths I know at 29 that I wish I knew at 19 by Zain Khan
LINKEDIN POST OF THE WEEK:
Producing blog content regularly isn’t easy by Masooma Memon
NICE FINDS YOU SHOULD BINGE
- Social Media 101: Content Repurposing by Tommy Walker
- 5 Best Examples Of User Personas From Real SaaS Brands
- Landing Page Testing: A Guide to Bring You to Speed
WHAT WE’RE WIRED INTO THIS WEEK 🎧:
MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
This charcuterie board of insights is brought to you by me, Jessica Tee O. ✌🏾!
