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Are You Paying Enough Attention to G2 Reviews? | Vol 160

Free Content

Welcome to Volume 160 👋

Hope you’re staying warm! 

In this week’s newsletter, we cover: 

Let’s get into it.

🚨 Traffic & Conversion Summit 2024 🚨

Mark your brand-new 2024 calendars because this January is about to be eventful! Kickstart the New Year alongside Ross and a stellar lineup of speakers, including the renowned Sir Richard Branson, at the Traffic & Conversion Summit running from January 9th to 11th, 2024. Dive into a sea of invaluable insights delivered by digital marketing mavens on hot-topic issues, including:

  • Amplifying acquisition and retention with a customer-focused marketing approach
  • Unveiling the outcomes of myriad A/B tests conducted on landing pages, emails, and social posts
  • Harnessing AI to open the doors to a new realm of productivity

T&C Featured Speakers

The clock is ticking, and the seats are filling fast!

Snag your spot for the Traffic & Conversion Summit 2024 before the final bell rings!


Why G2 Reviews Deserve Your Attention in SaaS

Foundation’s CEO and founder, Ross Simmonds, has stepped in this week to personally write a blog post on something he thinks you might be overlooking: G2 reviews.

G2: The Yelp of B2B SaaS

G2, previously known as G2 Crowd, has emerged as the world’s leading software review platform. It’s not just about collecting reviews; it’s about empowering B2B buyers to make informed decisions based on real user experiences. Think of it as the “Yelpification” of B2B, where peer reviews drive purchasing decisions.

Why G2 Is a Game-Changer for SaaS

While some debate the relevance of G2, the numbers speak for themselves. Every day, B2B buyers flock to G2, seeking insights and validation. And while it’s true that G2’s dominance in SERPs can be a double-edged sword for SaaS companies, the ROI from a well-optimized G2 listing is undeniable.

Maximizing Your G2 Presence

G2 isn’t just a passive listing. It’s a dynamic platform where SaaS companies can:

  • Showcase their offerings: With over 1,200 software categories, there’s a spot for every SaaS solution. And being the top product in your category? That’s prime real estate.
  • Engage with authenticity: From video banners to special deals, make your G2 page an extension of your brand’s story.
  • Leverage reviews for sales: Use genuine customer feedback as powerful sales enablement tools, from pitch decks to cold emails.

G2 in Action: Data Speaks Louder than Words

That’s why Ross recently delved deep into G2’s impact. The findings? Over 35 G2 category pages generate more than $593,000 worth of organic traffic annually. Categories like ERP Systems, CRM software, and even Cryptocurrency Exchanges are reaping the benefits. If you’re not on G2, you might be leaving significant value on the table.

Your Next Steps with G2

Convinced about G2’s potential? Here’s how to make the most of it:

  1. Understand your position: Identify your relevant category and product page on G2.
  2. Optimize for impact: From gathering more reviews to enhancing your G2 profile, every detail counts.
  3. Integrate G2 into your marketing: Whether it’s showcasing G2 ratings on your website or weaving customer testimonials into your campaigns, let G2 amplify your message.
  4. Read our full analysis: Read Ross’s full breakdown to get a complete understanding of what G2 reviews can do for your company and how to take advantage of them.

Not a Foundation Insider yet? Go ahead and sign up today to get access to this and our other detailed breakdowns!

Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources. 

The BRICK report is a treasure trove for C-suite executives and marketers that you can’t afford to miss out on. It gives an in-depth analysis of essential topics like product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders. 

Here are some of the best articles only available to Insiders right now:

Become An Insider
Access Everything You Need to Scale Your Content Marketing Team


👀 What’s the Latest in B2B SaaS This Week?

💊 “Poison pill” could sabotage AI trained with unlicensed images

This Woman Exec Beat Google in Court—and Hopes Others Follow 

💬 X’s user time and signups appear to have declined, according to new CEO’s stats

💲 Cranium raises $25M to fund enterprise AI monitoring, security, and compliance platform

🧠 This Week’s Brain Food

A lot of people go through a phase where they try implementing the world-famous Pomodoro Technique. Maybe you’ve dabbled with it in the past, setting that timer for 25 minutes and then taking a 5-minute break. Perhaps it didn’t stick, or maybe life just got in the way.

If you aren’t familiar, the Pomodoro Technique is a time management technique where you break down tasks into 25-minute increments, taking a 5-minute break in between each session and then taking one longer break after four “pomodoros.” 

Regardless of whether you’ve tried it before, this is your gentle nudge to give it another shot!

Why Revisit the Pomodoro Technique?

  • Boosted Focus: In our world of constant notifications and distractions, dedicating a set time to a task can drastically improve concentration.
  • Structured Breaks: Regular breaks can rejuvenate your mind, making you more productive in the long run.
  • Achievable Goals: Breaking tasks into manageable chunks can make even the most daunting tasks feel achievable.

There’s even a great, simple website you can use to help manage it:

Whether you give it another shot, or this is your first time, let me know how it works for you!

Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.

🏅 X Post of the Week

A Masterclass by Marc Andreessen by David Perell

🎖️ LinkedIn Post of the Week

Why Is Quality Content So Expensive? by Rebekah Edwards

🤳🏽 Nice Finds You Should Binge

🎧 What We’re Wired Into This Week:

The $950M Loom Acquisition — 3 Lessons + 1 Thought

This marvelous marketing medley is brought to you by me, Chris Meabe!

If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources. 

Have a great week(end), and stay safe!

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