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Welcome to Volume 164 👋
Hope you’re staying warm out there!
In this week’s newsletter, we cover:
- 🤖 Where Is AI Headed in 2024?
- 🎧 Bryan Casey Interview: Communicating the Value of Marketing
- 👀 What’s the Latest in B2B SaaS This Week?
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🚨 Traffic & Conversion Summit 2024 🚨
Do you have plans for January? Well, you sure do now. Spend January 9th to January 11th, 2024, seeing Ross and a panel of amazing speakers—including Sir Richard Branson—at the Traffic & Conversion Summit! The event will be full of can’t-miss insights from experts on the most pressing topics of digital marketing, including:
- The high-ROI, low-CPA channels you need to target—and aren’t right now
- Making your marketing efforts more customer-centric to improve acquisition and retention rates
- The results from thousands of A/B tests on landing pages, emails, and social posts
- How to reach a new level of productivity with high-quality AI-generated content
So, what are you waiting for?!
Get your tickets for the Traffic & Conversion Summit 2024 before it’s too late!
B2B SAAS INSIGHTS
Where Is AI Headed in 2024?
AI trends are moving so fast that it’s hard to keep up. So, the best way to move forward in 2024 will be by staying ahead. That means tracking trends before they become trends.
Sound tough?
Don’t worry; my colleague Ethan Crump is here to help you out.
His latest article for Foundation explores key trends in generative AI for marketers and creatives. From the emergence of content creation ‘centaurs’ blending human creativity with AI’s analytical power to the increasing necessity of prompt engineering skills, the article delves into how these developments are revolutionizing content creation and distribution.
However, it’s not all positive. He also discusses the ethical implications and potential risks associated with such rapid advancements in AI. As we integrate these powerful tools into our daily work, balancing the benefits with a mindful approach to their impact is crucial.
You can check out the full post on the Foundation Labs page.
SAAS MARKETING INTERVIEW
Bryan Casey Interview: Communicating the Value of Marketing
Last week, Ross had an enlightening conversation with Bryan Casey from IBM. Bryan’s been in the game for a while, and he’s an invaluable resource for B2B marketers and SaaS growth professionals. His insights on balancing tradition with innovation at IBM and aligning marketing strategies with core brand values are crucial for anyone in the industry.
Casey also shared his personal growth journey, emphasizing continuous learning and adaptability. His advice on communicating marketing strategies to leadership is a must-hear, especially his techniques for aligning marketing initiatives with business goals.
Interested in what this marketing expert has to say about how to communicate the value of your strategy and how to help your brand evolve? You can listen to it right here.
👀 What’s the Latest in B2B SaaS This Week?
🚨 Ads on the Google Search Partners network are served to sanctioned websites, presenting brand risks
🔒 Consulting firm Accenture has swapped out its passwords for PINs and biometrics
🤖 Amazon revealed its answer to ChatGPT: Q
📉Dataminr lays off 20% of its staff to prepare for AI investment
🧠 This Week’s Brain Food
Ethan started last week with some common sayings, so I’m going to copy him and give you two that seem like they’re in opposition to one another:
- Measure twice, cut once
- Move fast and break things
Both of these can be true in their own cases. If you’ve ever done woodworking, you know that not measuring properly can waste a ton of material, time, and effort. Put another way, well, an ounce of prevention is worth a pound of cure.
So, you need to know what’s worth taking the time to get right. A template, a security policy, an SOP—these are all things you need to get right because they’re what you’ll base other work on.
Once you have that base, then you get to move quickly, improvise, and maybe end up breaking some things.
So, the first step is to identify what tasks merit which approach. If your process breaks some things, will that create a crisis or an opportunity? Then you can do the fun part.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 X Post of the Week
Short-term SEO tactics by Lily Ray
🎖️ LinkedIn Post of the Week
Why “AI Hacks” Won’t Always Work by Matthew Proctor
🤳🏽 Nice Finds You Should Binge
- 4 Tips to Spot Misinformation
- How to Craft a Better Blog Title
- Why Polestar’s “Truth Bot” isn’t actually a bot
- The anxiety of AI hype
- Fiverr’s YouTube Influencer Campaign
🎧 What We’re Wired Into This Week:
This marvelous marketing medley is brought to you by me, Chris Meabe!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources.
Have a great week(end), and stay safe!
