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Welcome to Volume 180 👋
Well, well, well, if it isn’t Thursday!
In this week’s newsletter, we cover:
- 📈 SaaS Landing Pages: Must-Haves for Every SaaS Company
- 👀 What’s the Latest in B2B SaaS This Week?
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
The Prompt Swipe File: Over 100+ ChatGPT Prompts for Marketers and Creators
In the last year, a new friend has joined marketing teams in B2B SaaS: Generative AI.
Sure, plenty of brands don’t publicly state that they use it, but our recent survey found that nearly 85% of marketers are using tools like ChatGPT on a daily basis.
It’s the marketers who build up the most experience with AI — who become true power users — that will stand out from the rest of the pack. We’ve got a resource to help you join that upper echelon.
Our AI Marketing Prompt Swipe File is a comprehensive list of over 100 inputs to help you make the most out of powerful tools like ChatGPT, Jasper, and Copilot. These are tried and tested prompts that you can use for:
- Content and campaign planning
- Podcast and video marketing
- Landing and webpage copy
- Email marketing
- Thought leadership
B2B SAAS NEWS
📈 SaaS Landing Pages: Must-Haves for Every SaaS Company
As a SaaS company, you need excellent landing pages to attract and convert your audience into paying customers. These five types of landing pages are key for driving more conversions and sales:
- Alternative pages to redirect prospects looking for other options
- Comparison pages to help them see why you’re the best in the business
- Migration pages to help them switch from another service (or retain people looking to switch from your service!)
- Feature pages to show off everything you rock at
- Solution pages to demonstrate how you can help prospects out right now
That’s why our very own Ross Simmonds broke down each of these and what makes them so valuable. He also shared real-life examples of standout landing pages and explored what makes them so good.
Even better, he took a data-driven approach to show you where you need to focus when building landing pages. For example, if you’re ignoring comparison pages, you need to check out these conversion rates:
Ready to find out how to take your landing page strategy to the next level? Ross has all the info you need in the full article here.
✅ Reach More People with Every Asset ✅
Unlock the power of your content with Foundation’s distribution checklist.
This resource is packed with over 100 actionable tactics to amplify your content’s reach and impact. The checklist gathers insights and strategies that have shaped successful content marketing campaigns.
Whether you’re looking to:
- Boost your SEO
- Improve social media engagement
- Explore new distribution channels
This checklist is your roadmap to achieving remarkable results. Dive into the details and start transforming your content strategy today.
📢 Recent Podcast Appearance: Exit Five 📢
Social follows aren’t just a vanity metric.
If you want to know why, you’ll need to listen to Ross’s recent appearance on the Exit Five podcast, hosted by startup CMO and Exit Five CEO Dave Gerhardt.
They talk about the value of social followers and how to leverage them for content distribution. Plus, they look at strategies for using your sales team in social distribution, how to repurpose your most popular content to get even more out of it, and how to prioritize search as a distribution channel.
Ready for marketing insights from two seasoned pros?
Go ahead and give the episode a listen right here!
👀 What’s the Latest in B2B SaaS This Week? 👀
- Google confirmed that higher-quality content is crawled more often.
- Nvidia unveiled new, even more powerful GPUs for AI.
- Reddit removed its CEO’s incentives to hit a $25 billion valuation, signalling a pessimistic outlook for its IPO.
- Starbucks is the latest major brand to drop its CMO role.
📩 The Ultimate Guide to Content Distribution 📩
If you’ve followed Foundation long enough, you know there’s one thing we always preach:
D.R.E.A.M. — Distribution Rules Everything Around Me
It’s easy to forget about the critical role distribution plays in connecting your target audience to your content — from sales posts on LinkedIn to community hubs like Reddit and Quora. That’s why we’re bringing back this gem from Ross.
In this comprehensive guide, you’ll learn how to:
- Master the art of leveraging Owned, Earned, and Paid Channels for maximum reach.
- Discover strategies to stand out in the content overload and effectively connect with your target audience.
- Choose the right distribution channels to boost brand awareness and drive conversions.
Check out Ross’s Ultimate Guide to Content Distribution, and transform your content to engage your audience and grow your business!
🧠 This Week’s Brain Food 🧠
Foundation has an interesting policy: Employees must take at least two weeks of vacation a year.
A lot of companies have unlimited PTO policies. But these can make employees feel uneasy — how do you know if you’re taking too much? What’s normal?
A mandatory minimum PTO settles this. It creates a culture where employees are used to everyone, including leadership, taking the time off that they need.
This isn’t just to brag about how great it is to work at Foundation — although we are hiring. It’s to say that your policies help create your company’s culture. I’ve worked at places with unlimited PTO policies where everyone was overworked and burnt out, and we didn’t have a way to schedule PTO without it impacting our metrics.
At Foundation, that’s all built into the system.
Think about what kind of culture you’re building into your systems. What kind of behaviour are you incentivizing?
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
How to uncover internal linking opportunities by Chris Long
🎖️ LinkedIn Post of the Week
You don’t need a content calendar for LinkedIn by Erin Balsa
🤳🏽 Nice Finds You Should Binge
- Why Elon Musk’s AI company ‘open-sourcing’ Grok matters — and why it doesn’t | TechCrunch
- The battle over TikTok | Financial Times
- This AI says it has feelings. It’s wrong. Right? | Vox
- What’s the Solution to Marketer Burnout? | AdWeek
🎧 What We’re Wired into This Week
Flamenco singer Camarón de la Isla live in Montreaux, 1991
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
