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Welcome to Volume 204 👋
Happy Thursday!
In this week’s newsletter, we cover:
- Reddit for B2B: How Brands Can Leverage Reddit for Marketing Results
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
Reddit for B2B: How Brands Can Leverage Reddit for Marketing Results
Reddit stands out as an untapped goldmine for B2B marketers. With its vibrant communities and active user base, Reddit presents unique opportunities to engage with decision-makers and industry leaders. However, leveraging this platform effectively requires a strategic approach that goes beyond traditional social media tactics.
Our latest article dives into how B2B marketers can unlock Reddit’s potential to boost engagement, generate leads, and drive business growth.
What’s inside?
- Decoding Reddit’s Unique Ecosystem: Discover what differentiates Reddit from other social platforms. We break down its distinctive features, such as subreddits and community-specific rules.
- Navigating Key Subreddits for B2B Success: Find out which subreddits are most valuable for B2B marketers. From the Digital Marketers subreddit to niche tech communities, we spotlight forums that offer direct access to your target audience. See how these communities can become powerful tools for meaningful connections and industry insights.
- Crafting Your Reddit Strategy: You’ll find the secrets to building a strong Reddit presence here. It explains why you should avoid overt promotion and embrace genuine engagement and how consistent participation, authentic interactions, and patience can help you establish your brand’s authority in your field.
- Avoiding Common Pitfalls: Understand how to balance valuable contributions while avoiding overselling. We emphasize the importance of authenticity on a platform where users quickly detect insincerity. Get strategies for broadening your reach through diverse discussions and letting your expertise shine.
Companies that master this platform will gain a significant audience engagement and lead generation edge over their competitors.
Your next step? Checking out the full article to equip yourself with the knowledge to harness Reddit’s full potential and set your B2B marketing efforts apart from the competition.
🚨 New Podcast Alert: Wild Business Growth Podcast 🚨
In this engaging episode of the Wild Business Growth Podcast, host Max Branstetter sits down with our very own Ross Simmonds.
Here are some of the highlights:
👉 Ross shares how his early experience building an audience for a fantasy sports blog taught him the importance of content distribution, not just creation. This insight became a core principle behind Foundation’s approach as an agency.
👉 He emphasizes the need to overcome mental barriers and fears around self-promotion. Ross argues that if your content truly provides value, you have an obligation to actively share and distribute it rather than worrying about being seen as overly promotional.
👉 The conversation explores how lessons from studies on common deathbed regrets, like living authentically and maintaining close friendships, have influenced Ross’s priorities and decision-making in business and life.
👉 Ross details how he has structured his remote distributed team at Foundation to enable collaboration and productivity. He also discusses some of his unique “party trick” talents, like being an expert at dodgeball.
👉 Throughout the discussion, Ross shares his passion for rapper Lupe Fiasco’s music and how certain albums have inspired him personally.
Interested in hearing more entrepreneurial stories and insights? Be sure to check out the full episode of the Wild Business Growth Podcast on Apple Podcasts and Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
Atlassian Acquires Rewatch as It Gets Into AI Meeting Bots | TechCrunch
Google’s AI Chatbot for Your Gmail Inbox Is Rolling Out on Android | The Verge
Yelp Sues Google, Alleging Illegal Dominance of Local Search | SearchEngineLand
OpenAI $100B valuation: Apple and Nvidia Eye Massive Investment | Tech Funding News
Amazon’s New Alexa Voice Assistant Will Use Claude AI | The Verge
Generative AI Coding Startup Magic Lands $320M Investment From Eric Schmidt, Atlassian and Others | TechCrunch
📚 Learn Marketing Secrets Straight from Ross 📚
The SERPs are in turmoil, and savvy marketers are turning to advanced tools to weather the storm. Recently, Ross dropped by the Foundation Lab to pull back the curtain on STAT Search Analytics.
We’re talking full-funnel SEO strategies informed by real-time SERP data. He discusses how to use STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. Inside this breakdown, you’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
This guide is a masterclass in using data to drive decision-making in a volatile search landscape. Whether you’re an enterprise brand or a scrappy startup, these insights will help you maximize your SERP real estate and capture more organic traffic.
Don’t let SERP chaos sink your organic strategy. Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity. Your search visibility (and your bottom line) will thank you.
🧠 This Week’s Brain Food 🧠
I recently experienced a personal revelation about the placebo effect, but this time, it wasn’t related to health — it involved my new laptop. I was excited when I upgraded from my five-year-old HP to the latest MacBook Pro. The glowing reviews had set my expectations sky-high, boasting about its performance and advanced features.
From the first use, I noticed a surge in my productivity. Tasks seemed smoother and quicker, though not necessarily because the new laptop was vastly superior to my old one. Instead, it was my belief in its capabilities that transformed my workflow. This belief made every task seem faster and every process more efficient.
This experience reminded me of how powerful our expectations influence our daily interactions with technology. It reflects how my positive expectations led to a perceived increase in performance.
Remembering this lesson, I now approach new tools and changes with optimism, ready to leverage any potential benefits driven partly by my beliefs.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
Google Does Not count links or words on your blog posts by Barry Schwartz
🎖️ LinkedIn Post of the Week
How to optimize your LinkedIn profile by Audrey Chia
🤳🏽 Nice Finds You Should Binge
- How Creators Are Using AI to Drive Social Commerce | HubSpot
- How to Maximize ROI For Paid Ads in B2B SaaS | ProperExpression
- The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024 | Buffer
- How to Build an $8 Million Inbound Machine | Moz [On-Demand Webinar]
- 3 Core Business Messaging Concepts You Need To Know | Josh Spector [Video]
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- SignalFire Job Board
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
Be Humble and Other Lessons From the Philosophy of Water — Raymond Tang
This round-up has been brought to you by me, Leigha Henderson.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
