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Welcome to Volume 205 👋
Happy Thursday!
In this week’s newsletter, we cover:
- The Best Software For Getting Marketing and Sales Alignment in 2024
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
The Best Software For Getting Marketing and Sales Alignment in 2024
Aligning marketing and sales teams is crucial for B2B success, yet challenges like misaligned lead expectations and miscommunication can derail strategies, stall growth, and waste resources.
Effective alignment across all levels — from content creation to revenue generation — is the key to overcoming these hurdles and driving sustainable business growth.
This guide introduces the best tools for transforming how marketing and sales teams collaborate, communicate, and convert leads into customers.
We cover:
- Why Alignment Matters: Discover why marketing and sales alignment is the cornerstone of successful B2B strategies. We highlighted the five key alignment efforts that top-performing teams implement, from establishing a unified customer journey to embracing cross-organizational feedback.
- Spotlight on Koala: Learn about Koala, an innovative solution setting new marketing and sales alignment standards. We explore its seamless integration with HubSpot and how it’s turning content into content-to-pipeline conversion capabilities.
- Key Features for Optimal Alignment: Dive into the essential functionalities that make a difference. Essential features include tracking website activity, automating outreach, and leveraging AI insights for effective team alignment.
- Real-World Application and Results: See how tools like Koala’s AI Prospecting and Content Reports provide valuable insights and streamline efforts.
- Strategies for Implementation: Get practical tips on integrating these tools into workflows and using data-driven decisions to optimize campaigns.
Want the complete lowdown? Read the full article and see how these tools can transform your marketing and sales teams into the dynamic duo they were meant to be.
🚨 New Podcast Alert: Fantasy Football Meets Business Strategy 🚨
In this captivating episode of the Create Like the Greats podcast, Ross Simmonds explores an unexpected intersection: fantasy football and business strategy. As the new Fantasy Football season kicks off, Ross revisits a previous discussion to draw fascinating parallels between the popular game and the world of entrepreneurship.
Here are some highlights:
👉 Ross shares how building a fantasy football team mirrors assembling a high-performing business team. He emphasizes the importance of carefully selecting team members to create a balanced, cohesive group that drives overall success.
👉 The discussion delves into the dilemma of balancing hot streaks versus consistency, both in player selection for fantasy football and in managing talent in business. Ross argues for the importance of recognizing short-term performance while considering long-term potential.
👉 Ross explores the concept of “strategic smack talk” and how it translates from fantasy sports to the business world. When used wisely, he explains how competitive banter can help differentiate your business and highlight your unique value proposition in the industry.
👉 The conversation touches on removing personal bias in decision-making, whether drafting players or making crucial business choices. Ross emphasizes how objectivity leads to better outcomes and faster growth.
👉 Throughout the episode, Ross draws insightful connections between fantasy football strategies and business principles, covering proactive planning, adapting to weekly challenges, and making bold, calculated risks.
So, if you’re itching for more of these off-the-wall insights that’ll have you seeing your fantasy league (and maybe your whole career) in a new light. Check out the full episode of the Create Like the Greats podcast on Apple Podcasts or Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
Google’s AI Overviews Slammed By News Publishers |Search Engine Journal
This German startup is Europe’s best hope for developing AI advancement outside Silicon Valley |Fortune
European VC Atomico closes $1.24B across two funds for early and growth-stage startups |TechCrunch
AI security and governance platform raises $9M seed funding |Tech Funding News
Google’s August Core Update Rollout Completed |Search Engine Journal
🚀 Save an Average of 12.5 Hours per Week on Content Creation With Hubspot’s AI Writer 🚀
Are you tired of staring at a blank screen, desperately searching for your next brilliant content idea? You’re not alone — 60% of marketers are right there with you, struggling to keep their content pipeline flowing. But what if you had a tireless, creative partner who was always ready to help? Meet HubSpot’s AI-powered content assistant — think of it as your personal content muse, available 24/7 to transform your content strategy from overwhelming to unstoppable.
This isn’t just another writing tool. HubSpot’s AI Writer is designed to help you produce high-quality, engaging content across all platforms — social media posts, landing pages, blog articles, or prospecting emails — in minutes, not hours.
No more writer’s block or resource constraints. Just enter a prompt and watch the magic happen. And it’s not just about churning out content. HubSpot’s AI Writer adapts to your brand’s voice, ensuring consistency and alignment across all channels.
Say goodbye to endless revision cycles with HubSpot’s AI content writer. Plus, it seamlessly integrates with HubSpot’s marketing and sales tools, ensuring your content is plentiful and helpful.
Ready to take your content creation to the next level? Try HubSpot’s AI Writer for free today — no credit card required.
👉 Start your content revolution now!
Because in the content game, working smarter beats working harder every time.
📚 Learn Marketing Secrets Straight from Ross 📚
The SERPs are in turmoil, and savvy marketers are turning to advanced tools to weather the storm. Recently, Ross dropped by the Foundation Lab to pull back the curtain on STAT Search Analytics.
We’re talking full-funnel SEO strategies informed by real-time SERP data. He discusses how to use STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. Inside this breakdown, you’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
This guide is a masterclass in using data to drive decision-making in a volatile search landscape. Whether you’re an enterprise brand or a scrappy startup, these insights will help you maximize your SERP real estate and capture more organic traffic.
Don’t let SERP chaos sink your organic strategy. Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity. Your search visibility (and your bottom line) will thank you.
🧠 This Week’s Brain Food 🧠
We’ve all been there: procrastinating on important tasks only to regret it later. I once flunked an interview because I didn’t prepare, and the guilt lingered for months. It’s easy to say, “Forgive yourself,” but self-forgiveness is trickier than forgiving others.
Some people shake off past mistakes easily, while others, like me, tend to overthink. These thoughts can be paralyzing, leading to negative self-talk and damaged self-esteem. However, I’ve found a coping mechanism that helps me deal with these intrusive memories.
First, I remind myself, “Thank goodness for growth. I needed that failure to become better.” This reframes the experience as a necessary step in personal development. Second, I consciously replace negative thoughts with positive affirmations: “I’m smarter now and make better decisions.”
While this approach isn’t foolproof, it often lifts my mood and helps the negative thoughts pass more quickly. It’s about leveraging the power of positive self-talk.
Remember, we’re constantly learning and improving throughout our lives. This means we’ll always find ways we could have done things better, even as we age. It’s a sobering thought, but it’s part of being human.
Life is full of challenges, and we often learn through mistakes—some costly, some due to inexperience, and some just plain foolish. What’s important is not letting past errors prevent you from pursuing today’s goals.
Every day is a fresh start. Forgive yourself, revisit old ambitions, find new approaches, and take action. Don’t let yesterday’s missteps stop you from moving forward today.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
The sea change in SEO by JH Scherck
🎖️ LinkedIn Post of the Week
Sometimes SEO can ‘win’ and yet the business can still lose by Luke Carthy
🤳🏽 Nice Finds You Should Binge
- 15 questions to ask your new SEO clients |Search Engine Land
- SXO Explained: How to Adapt to the New Era of Search |Ahrefs
- 6 cold email examples you’ll want to steal right now |Gong
- How to Make an Ad, Step by Step |Semrush
- How to improve brand visibility in organic search |Search Engine Land
- Managing a Multigenerational Workforce: How Mentorship Can Close the Gap |Together
- The Ticket: How to lead your customer service team into the AI future |Intercom [Video]
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
Find Your Purpose – Ikigai Breakdown (Archive Series) | The Futur
This round-up has been brought to you by me, Saheed Hassan, in partnership with Hubspot’s AI writer!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
