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Welcome to Volume 206 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How SaaS Companies Can Use Reddit To Drive Results
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
How SaaS Companies Can Use Reddit To Drive Results
Most SaaS marketers are missing out on a massive opportunity. While they’re busy following the same old playbook, a select few are quietly reaping the rewards of a platform that’s often misunderstood and underestimated: Reddit.
With over 430 million active users, Reddit isn’t just some niche corner of the internet. It’s a bustling hub of engaged communities discussing everything from cryptocurrency to barbecue techniques. Yet less than 10% of SaaS companies are using it to fuel their growth.
Why?
Many see Reddit as too risky or difficult to navigate, but that’s precisely why it’s a powerful tool for those willing to dive in.
Here’s how smart SaaS marketers are using it:
- Building dedicated subreddits for direct engagement with customers and fans
- Gathering unfiltered feedback from their target audience
- Tapping a content inspiration goldmine
Reddit’s niche communities allow for hyper-focused marketing efforts. Instead of shouting into the void, you can engage directly with people already interested in your industry or solution.
The biggest danger isn’t taking a calculated risk on Reddit — it’s letting your competition get there first.
Ready to add Reddit to your marketing? Read the full article and see how to get the best out of Reddit.
🚨 New Podcast Alert: 28 Content Ideas For LinkedIn That You Can Steal 🚨
In this episode of Create Like the Greats, Ross reveals actionable LinkedIn tactics to improve your content strategy and build authentic relationships.
Key takeaways include:
🚀 Transforming social media into a traffic powerhouse by sharing industry trends that ignite curiosity and drive website visits.
🏆 How to tap on the emotional pull of milestones and success stories, using before-and-after campaign snapshots to weave audiences into your brand’s journey.
🤝 Mastering influencer collaboration through strategic tagging and webinar partnerships, amplifying your reach and industry authority.
🎯 How to leverage personalized marketing tools like Koala and Hubspot to craft messages that speak directly to individual users, turning casual browsers into brand advocates.
💪 Building authentic relationships by sharing personal triumphs and challenges, creating a powerful sense of trust and relatability.
Ready to take your LinkedIn presence to the next level? Dive into the full episode on Apple Podcasts or Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
Google Integrates Wayback Machine Links Into Search Results | Search Engine Journal
Y Combinator expanding to four cohorts a year in 2025 | TechCrunch
OpenAI Announces a New AI Model, Code-Named Strawberry, That Solves Difficult Problems Step by Step | Wired
Google Says Fixing Headings Won’t Change Rankings | Search Engine Journal
OpenAI’s New “Strawberry” AI Is Still Making Idiotic Mistakes | Futurism
🚀 Save an Average of 12.5 Hours per Week on Content Creation With Hubspot’s AI Writer 🚀
Are you tired of staring at a blank screen, desperately searching for your next brilliant content idea? You’re not alone — 60% of marketers are right there with you, struggling to keep their content pipeline flowing. But what if you had a tireless, creative partner who was always ready to help? Meet HubSpot’s AI-powered content assistant — think of it as your personal content muse, available 24/7 to transform your content strategy from overwhelming to unstoppable.
This isn’t just another writing tool. HubSpot’s AI Writer is designed to help you produce high-quality, engaging content across all platforms — social media posts, landing pages, blog articles, or prospecting emails — in minutes, not hours.
No more writer’s block or resource constraints. Just enter a prompt and watch the magic happen. And it’s not just about churning out content. HubSpot’s AI Writer adapts to your brand’s voice, ensuring consistency and alignment across all channels.
Say goodbye to endless revision cycles with HubSpot’s AI content writer. Plus, it seamlessly integrates with HubSpot’s marketing and sales tools, ensuring your content is plentiful and helpful.
Ready to take your content creation to the next level? Try HubSpot’s AI Writer for free today — no credit card required.
👉 Start your content revolution now!
Because in the content game, working smarter beats working harder every time.
📚 Learn Marketing Secrets Straight from Ross 📚
The SERPs are in turmoil, and savvy marketers are turning to advanced tools to weather the storm. Recently, Ross dropped by the Foundation Lab to pull back the curtain on STAT Search Analytics.
We’re talking full-funnel SEO strategies informed by real-time SERP data. He discusses how to use STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. Inside this breakdown, you’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
This guide is a masterclass in using data to drive decision-making in a volatile search landscape. Whether you’re an enterprise brand or a scrappy startup, these insights will help you maximize your SERP real estate and capture more organic traffic.
Don’t let SERP chaos sink your organic strategy. Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity. Your search visibility (and your bottom line) will thank you.
🧠 This Week’s Brain Food 🧠
Ever heard of the overview effect? It’s a cognitive shift reported by astronauts when they see Earth from space for the first time. They describe a profound sense of the planet’s fragility, the interconnectedness of all life — and the arbitrary nature of borders.
While we can’t all go to space, we can cultivate this perspective in our daily lives. When faced with a problem, try to zoom out mentally — and ask yourself how significant is it in the grand scheme of things? How might it look from a global or even cosmic perspective?
This week, challenge yourself to apply the overview effect to a situation in your life. How does it change your approach or feelings? Share your experience with us.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
6 one-person business killers by Justin Welsh
🎖️ LinkedIn Post of the Week
The 13 Elements of “The Better Brief” for Creating Wildly Differentiated Content (Free Template) by Tommy Walker
🤳🏽 Nice Finds You Should Binge
- The 25 Biggest Traffic Losers in SaaS in 2024 | Ahrefs
- Google adtech antitrust trial: Everything you need to know | Search Engine Land
- The Perfect B2B Website Service Page: 13-Point Checklist | Orbit Media
- 23 Meta Ads Pitfalls – And How To Avoid Them | Sam Tomlinson
- SaaS Comparison Pages: Teamwork Increased Signups By 54% Using Emotional Marketing | GetUplift [Case study]
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of B2B Marketing
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired into This Week
How to Actually Use Your Free Will | Seth Godin for Tom Bilyeu | Goalcast
This round-up has been brought to you by me, Saheed Hassan, in partnership with Hubspot’s AI writer!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
