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Welcome to Volume 218 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How to Get More LinkedIn Followers
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
How to Get More LinkedIn Followers
LinkedIn is more than a networking tool — it’s a way for professionals and brands to build relationships that (eventually) convert to engagement, traffic, leads, and even revenue.
But here’s the thing: Right now, 875 million members are posting on the platform (and counting).
What does that mean for you?
Well, you’ll need a plan to rise above the noise and gain more followers.
This guide breaks down 20 battle-tested tactics designed to grow your LinkedIn following by:
- Optimizing your profile to stand out in search and attract meaningful connections.
- Posting with purpose, creating content that sparks engagement and builds authority.
- Tapping into analytics to track, tweak, and crush your LinkedIn strategy.
- Joining forces with influencers and engaging in LinkedIn Events to expand your reach.
Ready to make your profile a magnet for connections and opportunities? Read the full article here.
🚨 New Podcast Alert: How To Know What Is A Distraction vs. An Opportunity 🚨
Distractions aren’t just time sinks — they’re opportunity blockers. Don’t let noise derail your progress. In this week’s Create Like the Greats, we dive into:
- Spotting distractions vs. true opportunities
- Using SMART goals to stay focused
- Leveraging tools like time audits & the Eisenhower matrix
Catch the full episode on Apple Podcasts or Spotify
💡 The AI Tool You Need + Game-Changing Insights You Can’t Miss 💡
Overwhelmed by endless marketing tasks? You’re not alone. That’s why we created the AI Marketing Console — a powerful tool to simplify your workflow, amplify your results, and save you hours every week.
Here’s the best part: We’re spreading some holiday cheer this December with a special offer. Instead of $75, you can grab it for just $25 using promo code DECEMBER25.
But wait — there’s more.
This week’s podcast on Marketing Against the Grain is a must-watch. Ross Simmonds covers exactly how AI is reshaping marketing, disrupting search, and revolutionizing content production. He also shares a masterclass framework you can use today to scale smarter.
Why wait? Let AI do the heavy lifting so you can focus on what matters most.
💡 Your Next Steps:
1️⃣ Grab the AI Console for $25
2️⃣ Watch the Podcast Episode to discover tools and strategies to future-proof your marketing.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Meet Willow, our state-of-the-art quantum chip| Google
- OpenAI releases Sora, its buzzy AI video-generation tool| CNBC
- Google CEO Sundar Pichai: Search will profoundly change in 2025| Search Engine Land
- OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model”| Search Engine Journal
- Dimension raises $500M second fund for investing at the intersection of tech and life sciences| TechCrunch
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity.
🧠 This Week’s Brain Food 🧠
I used to think growth meant dramatic transformations — overnight changes or grand gestures. But life revealed a deeper truth: real growth happens in tiny, consistent steps.
When I began writing, my drafts were messy — a jumble of thoughts and endless rewrites. Yet, daily effort and months of commitment turned chaos into clarity. The story evolved, and so did I.
This lesson applies to everything meaningful. A book begins with one sentence. Fitness starts with one pushup. Skills grow through consistent practice.
Small steps aren’t just steps — they’re seeds. And with patience, they bloom into forests of possibility.
In other words, success isn’t about leaps; it’s about showing up daily, quietly and persistently.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
Time for a social media tool you actually want to use
Black Friday at Planable. 30% off. Don’t overthink it.
Planable is the content collaboration platform that makes marketing teamwork a breeze. Create content for 9 social networks, your blog, newsletters, and campaign briefs — literally all your content. AI-empowered creation, easy approvals, insightful analytics, and more.
Here’s the deal: 30% off all Planable plans — Ditch those spreadsheet calendars for good and jump on this deal.
But heads up — this discount won’t stick around. Blink, and you might miss it.
Grab the Black Friday deal here (and don’t forget to use code BF24 at checkout).
🏅 Twitter/X Thread of the Week
7 Powerful SEO Blog Post Templates by Nick Zviadadze
🎖️ LinkedIn Post of the Week
How I grew my audience to 40k — without sending connection requests by Erin Balsa
🤳🏽 Nice Finds You Should Binge
- How to Get More Followers on TikTok in 2025| Buffer
- The New Standard for Pipeline Qualification| Refine Labs
- The Need for Marketing Training Is Greater Than Ever| CXL
- What Is a Marketing Funnel? Complete Beginner’s Guide| Backlinko
- Product-Market Fit & Time-to-First-Value| The Bootstrapped Founder
- How to Structure Customer Success: To Specialize or Not?| Stage 2 Capital
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
The Insane Biology of Ant Colonies — Real Science
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
