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Welcome to Volume 220 👋
Happy Thursday!
In this week’s newsletter, we cover:
- A Look Back on Some of our Greatest Hits
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
Looking Back Before We Look Ahead
As we round out 2024 and get ready to jump into 2025, we wanted to take a moment to look back on and share some of the teardowns we created this year.
Here are four of our top favourites of 2024:
- 72% Increase in 6 Months — Wiz’s Winning Content Investment
- How Slice Turns Local Pizzerias Into a Powerful Network
- The Marketing Strategy Behind AppsFlyer’s Rise to $2 Billion
- How Contentsquare Raised Organic Traffic 400% in 9 Months
Is there a piece you read this year that really stood out to you or impacted the way you execute your marketing strategy? We’d love to know which one(s) and why!
It’s been a pleasure popping up in your inbox throughout the year and we look forward to bringing you more great content in 2025! Happy holiday season and New Year from all of us here at Foundation.
NEW PRODUCT ALERT: Have You Tried Singulate?
Marketers are still sending the same old generic blasts, leaving billions on the table.
That’s why I’m excited to share this product: Singulate, founded by three legends from #Hopin—Dave Schools, Nicolas Klein and John O’Gara. They’re building generative AI that delivers true one-to-one personalization at scale. Sign up here.
The early results? Wild. 5-10x higher click-through rates.
This is the tool every marketer has been dreaming of—and I can’t wait to see how it reshapes the game. Sign up here.
🚨 New Podcast Alert: How to Create Once, Distribute Forever 🚨
Are you getting the most value possible from your content?
Ross had some new insights on distribution he shared exclusively with BuzzStream’s podcast.
That’s because he was a guest on their recent episode about the secrets of maximizing the value you get from content distribution.
He discussed:
- How to reuse digital PR assets as a part of your social media and content marketing strategy
- The power of diversifying your content distribution channels into areas like slack communities and subreddits
- How to make sure your distribution stays human-first, maintaining the relationship with your audience you’ve spent so much time building.
As we head into a new year and reset goals, now is the perfect time to check out this episode of the BuzzStream podcast right here.
💡 The AI Tool You Need + Game-Changing AI Insights You Can’t Miss 💡
Overwhelmed by endless marketing tasks? You’re not alone. That’s why we created the AI Marketing Console — a powerful tool to simplify your workflow, amplify your results, and save you hours every week.
Here’s the best part: We’re spreading some holiday cheer this December with a special offer. Instead of $75, you can grab it for just $25 using promo code DECEMBER25.
But wait — there’s more.
In episode 282 of Marketing Against the Grain, Ross Simmonds covers exactly how AI is reshaping marketing, disrupting search, and revolutionizing content production. He also shares a masterclass framework you can use today to scale smarter.
Why struggle? Let AI do the heavy lifting so you can focus on what matters most.
💡 Your Next Steps:
1️⃣ Grab the AI Console for $25
2️⃣ Watch the Podcast Episode to discover exactly how to future-proof your marketing.
👀 What’s the Latest in B2B SaaS This Week? 👀
- OpenAI Announces 1-800-ChatGPT| Search Engine Journal
- ChatGPT’s AI search engine is rolling out to everyone| TheVerge
- Grammarly acquires productivity startup Coda, brings on new CEO| TechCrunch
- Perplexity reportedly closed $500M funding at $9B valuation; also acquired Carbon| Tech Funding News
- Forbes Fires Freelancers Over Google’s Site Reputation Abuse Policy| Search Engine RoundTable
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity.
🧠 This Week’s Brain Food 🧠
During my third year as an undergraduate, I achieved one of my best academic results—not because I studied longer hours, but because I learned to navigate my department and understand what my lecturers truly valued.
For example, my abstract algebra lecturer emphasized quality over quantity in exams; answering fewer questions thoroughly was more rewarding than rushing to complete everything.
Attending at least seven out of ten electromagnetism classes was key to understanding my lecturer’s unique teaching style and securing a good grade.
After the semester ended, I learned the importance of adapting to specific expectations and strategies, proving that success often lies in smart preparation rather than sheer effort.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
Time for a social media tool you actually want to use
Black Friday at Planable. 30% off. Don’t overthink it.
Planable is the content collaboration platform that makes marketing teamwork a breeze. Create content for nine social networks, your blog, newsletters, and campaign briefs — literally all your content. AI-empowered creation, easy approvals, insightful analytics, and more.
Here’s the deal: 30% off all Planable plans — Ditch those spreadsheet calendars for good and jump on this deal.
But heads up — this discount won’t stick around. Blink, and you might miss it.
Grab the Black Friday deal here (and don’t forget to use code BF24 at checkout).
🏅 Twitter/X Thread of the Week
36.9% of all Google’s US searches are branded by Tim Soulo
🎖️ LinkedIn Post of the Week
6 tactics to spy on any given company’s ads (across platforms) by Sara Stella Lattanzio
🤳🏽 Nice Finds You Should Binge
- Tactical local SEO for service area businesses| Wix
- Founder-led marketing: A guide for content leads| Relato
- 50 SaaS Metrics You Should Track for Growth in 2025| Cobloom
- Event Marketing: The Ultimate Guide That Cost $400k to Make| Ahrefs
- 40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]| HubSpot
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Everything You Didn’t Know About Eagles — Great Big Story
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
