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Welcome to Volume 221 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 💭 Becoming a Thought Leader in Your Industry
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
Becoming a Thought Leader in Your Industry
If you (or your leadership team) ever doubt the value of establishing expertise as an industry thought leader, consider the following: According to an Edelman-LinkedIn report, 9 in 10 executive decision-makers are more receptive to sales and marketing efforts from companies that consistently produce high-quality thought leadership.
The question is, how do you reach that level of influence within your industry?
Our latest guide from the Foundation Lab walks through the what and why of thought leadership, including examples from some of the leading B2B brands out there. It also covers all the steps to becoming a respected voice.
Here’s a sneak peek at what’s in store:
- The surprising truth about content allocation – how much of your strategy should actually focus on thought leadership
- A real-world case study of successful thought leadership from 6Sense, demonstrating how to combine expertise with multi-channel distribution
- A proven framework for developing authentic thought leadership that drives business growth and attracts top talent
- Practical steps for building a personal brand that resonates with your target audience
Check out the full guide here and learn how to transform your content strategy from simply contributing to the conversation to actively shaping it.
NEW PRODUCT ALERT: Have You Tried Singulate?
Marketers are still sending the same old generic blasts, leaving billions on the table.
That’s why I’m excited to share this product: Singulate, founded by three legends from #Hopin—Dave Schools, Nicolas Klein and John O’Gara. They’re building generative AI that delivers true one-to-one personalization at scale. Sign up here.
The early results? Wild. 5-10x higher click-through rates.
This is the tool every marketer has been dreaming of—and I can’t wait to see how it reshapes the game. Sign up here.
🚨New Podcast Alert: The Right Thing to Focus On🚨
You can’t create your best work—let alone grow your business—if you’re stuck in reaction mode.
That’s why this episode of Create Like the Greats focuses on 6 areas that separate the top creators from the rest of the pack.
You’ll learn:
- How to build relationships that actually matter.
- The “daily grind” myth.
- Creating value with every interaction.
- What embracing change with purpose really looks like.
Catch the full episode on Apple Podcasts or Spotify and reclaim your focus today.
💡 The AI Tool You Need + Game-Changing AI Insights You Can’t Miss 💡
Overwhelmed by endless marketing tasks? You’re not alone. That’s why we created the AI Marketing Console — a powerful tool to simplify your workflow, amplify your results, and save you hours every week.
But wait — there’s more.
In episode 282 of Marketing Against the Grain, Ross Simmonds covers exactly how AI is reshaping marketing, disrupting search, and revolutionizing content production. He also shares a masterclass framework you can use today to scale smarter.
Why struggle? Let AI do the heavy lifting so you can focus on what matters most.
💡 Your Next Steps:
2️⃣ Watch the Podcast Episode to discover exactly how to future-proof your marketing.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Nvidia completes acquisition of AI infrastructure startup Run:ai | TechCrunch
- Google CEO’s 2025 AI Strategy Deemphasizes Search Box | Search Engine Journal
- Google CEO Pichai tells employees to gear up for big 2025: ‘The stakes are high’ | CNBC
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity.
🧠 This Week’s Brain Food 🧠
If there’s one thing that has kept me going in business, it’s focusing on genuine relationships rather than relying solely on skills. Of course, skills matter—you get paid for what you do—but forging real connections with partners, clients, and even competitors has made all the difference.
Early on, I noticed that a warm referral often opens more doors than the flashiest résumé.
Over time, honest conversations and empathetic listening have led to trust—something money can’t buy. Looking back, my biggest breaks came not from a polished pitch but from a friendly chat. And that, to me, is priceless.
Cheers to more warm, empathetic, and genuine relationships in 2025 and beyond.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
Time for a social media tool you actually want to use
Black Friday at Planable. 30% off. Don’t overthink it.
Planable is the content collaboration platform that makes marketing teamwork a breeze. Create content for nine social networks, your blog, newsletters, and campaign briefs — literally all your content. AI-empowered creation, easy approvals, insightful analytics, and more.
Here’s the deal: 30% off all Planable plans — Ditch those spreadsheet calendars for good and jump on this deal.
But heads up — this discount won’t stick around. Blink, and you might miss it.
Grab the Black Friday deal here (and don’t forget to use code BF24 at checkout).
🏅 Twitter/X Thread of the Week
This is the greatest comeback in tech history by Vinay
🎖️ LinkedIn Post of the Week
How to turn objections into (viral) Linkedin posts by Anisha Jain
🤳🏽 Nice Finds You Should Binge
- 5 Reasons Your Direct Traffic Can Suddenly Drop | Moz
- How to Build Content Collaboration Pipelines with SMEs | Relato
- Steal 21+ Of Our Best SEO & Content Marketing Templates | Ahrefs
- What B2B Marketers Need to Know About Account Based Marketing (ABM) | Exist Five
- The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers | Orbit Media
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
How to Build Willpower — Huberman Lab Clips
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
