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Welcome to Volume 223 👋
Happy Thursday!
In this week’s newsletter, we cover:
- How To Prepare For The Rise Of AIO & Reddit For SEO
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. Ross’s new book, Create Once, Distribute Forever, is the solution.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
How To Prepare For The Rise Of AIO & Reddit For SEO
SEO has changed…
AI Overviews are here, Reddit is dominating the SERP, and has changed how marketers and users find and engage with content.
But here’s the thing: you don’t have to play catch-up—you can leap ahead.
This isn’t just another “SEO trends” article. It’s a hands-on guide to:
- Getting your content AI-ready (so Google trusts you enough to feature your work).
- Tapping into Reddit’s SERP power to drive traffic and build credibility.
- Staying visible as generative AI rewrites the rules of search.
We’re breaking it all down for you. No fluff. No jargon. Just the real, actionable insights you need to dominate the search in 2025 and beyond.
Sounds like what you’ve been looking for? Let’s make it happen. [Read the full guide now.]
Start learning AI in 2025
Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.
It’s a free AI newsletter that keeps you up-to-date on the latest AI news and teaches you how to apply it in just 5 minutes a day.
Plus, if you complete the quiz after signing up, they’ll recommend the best AI tools, guides, and courses – tailored to your needs.
Sign up to start learning.
🚨 New Podcast Alert: Reflecting on 2024: Did My Predictions Come True? 🚨
Ever wonder how 2024’s boldest predictions played out?
In this episode of Create Like the Greats, Ross revisits his ten biggest callouts for the year. Some were spot-on, others… not so much. A few areas he dives into are:
- Tech layoffs: How did AI drive cuts and layoffs? And what jobs did it help create?
- AI’s impact on content excellence: Which projects—from ads to films—truly impressed? And where are the quality gaps still showing up?
- The state of SaaS valuations in 2024: Which companies gained value, who got acquired, and who didn’t?
And the shocker? Which marketing conferences finally nailed the food…
Catch it now on Apple Podcasts or Spotify!
What if One Piece of Content Could Work 10X Harder for You—Without 10X the Effort?
Stop what you’re doing—yes, even that Instagram scroll—and get your ticket to Riverside’s webinar now: “Content Repurposing: Turn 1 Conversation Into a Full Content Calendar.”
This isn’t your average yawn-fest webinar. Imagine this: You create ONE piece of content, and suddenly, you’re EVERYWHERE. Instagram loves you. LinkedIn can’t get enough. Your email subscribers are obsessed.
On January 22, 2025, Ross Simmonds, Emily Kramer, and Anna Furmanov will show you how to:
- Turn one idea into weeks of high-value content without losing its spark.
- Choose the perfect posts to repurpose and the best platforms to showcase them.
- Use the right tools to transform “content chaos” into a smooth and scalable system.
If you’ve ever tuned into any of Ross’s talks, you know this: you’ll walk away ready to create smarter, faster, and better content that delivers real results.
Are you in?
Click the link and sign up now.
💡 The AI Tool You Need + Game-Changing AI Insights You Can’t Miss 💡
Overwhelmed by endless marketing tasks? You’re not alone. That’s why we created the AI Marketing Console — a powerful tool to simplify your workflow, amplify your results, and save you hours every week.
But wait — there’s more.
In episode 282 of Marketing Against the Grain, Ross Simmonds covers exactly how AI is reshaping marketing, disrupting search, and revolutionizing content production. He also shares a masterclass framework you can use today to scale smarter.
Why struggle? Let AI do the heavy lifting so you can focus on what matters most.
💡 Your Next Steps:
2️⃣ Watch the Podcast Episode to discover exactly how to future-proof your marketing.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Overhaul Secures $55 Million in Funding| The SaaS News
- AI startups grabbed a third of global VC dollars in 2024| PitchBook
- TikTok Ban Update: Will The Supreme Court Pull The Plug?| Search Engine Land
- Google’s search market share drops below 90% for first time since 2015| Search Engine Land
- AI payment platform transforms AI transactions as Nevermined raises $4M for “PayPal for AI”| Tech Funding News
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now and learn how to turn volatility into opportunity.
🧠 This Week’s Brain Food 🧠
I know we’re all hustling hard to crush our New Year’s resolutions, right? But the other day, while babysitting my niece over the weekend, I watched her spend over 20 minutes trying to catch her shadow.
Every time she lunged, she’d laugh at her failed attempt and try a new strategy. Her persistence wasn’t about succeeding—she knew she couldn’t catch it. The joy was in the chase itself.
When did we, as adults, start focusing so much on destinations that we forgot to enjoy the journey? Her playful pursuit reminded me that sometimes the “impossible” goals we set aren’t about achieving them but about the person we become along the way.
Interested in sponsoring this newsletter?
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What Effective Content Distribution Actually Looks Like With Ross Simmonds
The “publish and pray” strategy? It’s over.
In 2025, your competitors are turning a single blog post into 90 days of engagement—not by creating more, but by distributing smarter. Meanwhile, your carefully crafted content is vanishing into the digital void.
In this must-watch video with Mark Ruber of UserEvidence, Ross Simmonds explains why creation is just 20% of the game. The other 80% is smart distribution.
You’ll learn:
- How AI tools repurpose one blog into months of value.
- Why Reddit is beating Google for trust.
- A case study framework clients love to share.
Watch now to transform your content strategy!
🏅 Twitter/X Thread of the Week
My 15-point SEO blog post checklist. (Used to rank 500+ posts on page #1) by Nick Zviadadze
🎖️ LinkedIn Post of the Week
How long does SEO take? by Mark Williams-Cook
🤳🏽 Nice Finds You Should Binge
- Inside a 100-Person Marketing Org| Exit Five
- What Drives Brand Mentions in AI Answers?| Seer Interactive
- Finding Striking Distance Keywords — Whiteboard Friday| Moz
- The Biggest Mistake We Make When Asking: “Where Are My Customers?”| SparkToro
- 8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks| First Review
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Foundation: Sr. Full Stack Developer
- Foundation: Applied Research Specialist
- Foundation: Quality & Customer Experience Manager
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
The Mathematics of our Universe — Zach Star
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
