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Welcome to Volume 244 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 🛡️ Bitdefender’s 13k-Page SEO Expansion Drives 313k Monthly Visits
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🎉 IT’S HERE! Talia Wolf’s Emotional Targeting Officially Launches 🎉
This isn’t “just another marketing book.”
It’s the framework that’s helped companies boost conversions by 50-170% by understanding what actually drives decisions.
To celebrate publication day, Talia’s including some incredible bonuses:
→ Strategic CRO audit workbook
→ Launch party invite with giveaways and swag
→ Plug n’ play email templates built on emotional insights
That’s in ADDITION to the bonuses and tools in the book!
Ready to stop guessing what moves your customers and start knowing?
🌍 Bitdefender’s 13k-Page SEO Expansion Drives 313k Monthly Visits
Bitdefender quietly executed one of cybersecurity’s boldest global SEO expansions, adding 7,000+ pages across 49 country subdirectories within a year. Centralizing content under a single domain allowed them to rapidly build domain authority and efficiently scale globally.
Automating their hreflang tags let them expand in an organized way, driving a staggering 313,000 monthly organic visits. Discover exactly how they turned an SEO gamble into global domination.
👉 Dive into the full strategy breakdown here.
🚨 New Podcast Alert: Distribution Strategy 101
In the latest episode of The Ross Simmonds Show, Ross tackles one of marketing’s biggest myths: that good content automatically attracts an audience. He explains why relying on luck is a losing strategy and details how deliberate, multi-channel distribution can transform good content into great results.
Here’s what you’ll learn:
- Why publishing and disappearing fails brands
- The necessity of multi-channel presence
- Turning one piece of content into multiple assets
👉 Listen to Distribution Strategy 101 now on Spotify or Apple Podcasts.
🚀 Unlocking SEO’s Future: Generative Engine Optimization (GEO) 🚀
SEO is changing because of generative AI—tools like ChatGPT now directly answer questions, changing how people find content. Our latest piece dives into how businesses can adapt their SEO approach to show up prominently in these AI-driven results. You’ll learn practical tips for keeping your content relevant, discoverable, and effective as traditional search evolves. Don’t miss out on future-proofing your SEO strategy.
👉 Read our Generative Engine Optimization (GEO) breakdown here.
👀 What’s the Latest in B2B SaaS This Week? 👀
- VC firm Thomas Bravo raises $34.4 billion for New Flagship Buyout Fund | Thomas Bravo
- Datasite Acquires Leading Private Market Intelligence Company Grata with $500 Million | Datasite
- Sam Altman’s eyeball-scanning digital ID project to launch in UK | FT
- Google releases Portraits: personalized AI coaching built alongside real experts | Google Labs
- Reddit Sues Anthropic, Accusing It of Illegally Using Data From Its Site | The Verge
Sponsored by: ClickMinded
Build Your Digital Marketing Strategy in Minutes
Calling all creators and marketing leaders!
ClickMinded’s free marketing strategy tool helps you build a custom digital strategy packed with actionable insights and ready-to-use resources.
You’ll walk away with all this:
- Target Persona Insights: Understand exactly who you’re marketing to
- Funnel Optimization Tactics: Fix leaks and boost conversions
- Channel-Specific Ideas: From SEO to email, get tactics that work
- Export-Ready Slides & Docs: Present your plan to your team or clients
- 90+ Templates, SOPs, and AI Prompts: Get started today
It’s fast, practical, and completely FREE.
🧠 This Week’s Brain Food 🧠
Ever feel overwhelmed by the endless stream of information? It’s not just you. Our brains weren’t built for constant digital bombardment.
That’s why some neuroscientists are looking into the power of “strategic ignorance,” intentionally limiting the intake of unnecessary information to boost productivity and mental health. This doesn’t mean cutting off entirely, but curating your content consumption and protecting your mental bandwidth.
Try setting clear boundaries: limit daily news checks, silence non-essential notifications, or dedicate specific times for social media. Your brain (and your work) will thank you.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🏅 Twitter/X Thread of the Week
We looked at 30M citations/sources provided by ChatGPT, Google and Perplexity by James Cadwallader
🎖️ LinkedIn Post of the Week
Local marketing, reputation management, and GeoRank data by Kanaar Bell
🤳🏽 Nice Finds You Should Binge
- NYC’s Tech Week Offers Lessons For Successful Startup Partnerships | Forbes
- Why cross-industry collaboration is the future of innovation in 2025 | India Times
- Perplexity’s CEO Sees AI Agents as the Next Web Battleground | Wired
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: Reddit Specialist
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Applied Research Specialist
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Madison McFerrin | NPR Tiny Desk
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We’re always looking for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
