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Welcome to Volume 245 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 🤖 What Is Google AI Mode? Everything You Should Know
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🤖 What Is Google AI Mode? Everything You Should Know
Google is quietly testing AI Mode, a new search tab that swaps ten blue links for a conversational, multimodal answer stream powered by Gemini 2.5, and it’s about to rewrite how prospects find you online.
Our latest breakdown shows what AI Mode is, why it matters to B2B marketers, and five quick wins to get in front of the algorithm (think author entities, quoted data, and distribution loops). If you’re still measuring success by organic clicks alone, this piece will shake up your KPI stack.
Read the full play‑by‑play here, with examples included.
🎙️ Podcast Spotlight: Mastering Content Distribution with an Unconventional Mindset
This week, Ross joined Odum Idika on the Unconventional Mindset to share practical strategies on how to ensure your content reaches the right audience effectively. Ross explained why simply creating great content isn’t enough to achieve success.
He emphasized the importance of proactive distribution, experimentation, and overcoming imposter syndrome to maximize your content’s impact. If you’re struggling to gain visibility for your podcasts, blog posts, or videos, Ross’s advice can help you break through the noise and connect with your ideal audience more consistently and effectively.
Interested in learning more? Check it out on Apple Podcasts, YouTube, BuzzSprout, and Spotify.
🚀 How Tally Used GEO to Boost User Signups by 25% 🚀
Discover how Tally leveraged Generative Engine Optimization (GEO) to turn AI search tools like ChatGPT into their top user-acquisition channel, driving 25% of new signups.
Learn their actionable approach, including:
- Strategic brand mentions
- Comparison pages
- Reddit engagement
And use those insights to replicate their success today.
👉 Read the full breakdown here.
👀 What’s the Latest in B2B SaaS This Week? 👀
- OpenAI taps Google in unprecedented cloud deal despite AI rivalry | Reuters
- RSM Plans $1 Billion Investment in AI Agents, Other Services | Wall Street Journal
- Meta invests $14.8 billion in Scale AI and recruits its CEO | Engadget
- The App Store’s new AI-generated tags are live in the beta | TechCrunch
- Reddit releases new “community intelligence” ad tools | Axios
Sponsored by: Morning Brew
Business news you’ll actually enjoy
Join 4M+ professionals who start their day with Morning Brew—a free daily newsletter that makes business, tech, and finance news genuinely enjoyable to read and hard to forget. Each morning, it breaks down complex stories in plain English—cutting through the noise with sharp insights and just enough wit to keep you engaged. In under 5 minutes, you’ll be up to speed on what matters most to your career and the world around you—all before you’ve finished your morning coffee.
🧠 This Week’s Brain Food 🧠
I’ve been thinking a lot about how novelty shakes us out of autopilot. Earlier this week, I took a different walking route and when I came back, I definitely felt more alert, more curious, more creative.
When things feel stagnant—your content, your strategy, your creativity—sometimes the answer isn’t more work. It’s a shift in perspective.
Try something new this week: a podcast outside your usual lane, a different tool, even a weird workspace. You might be surprised where it takes you.
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🏅 Twitter/X Thread of the Week
I looked at 3 viral posts from 2024 by Luke Matthews
🎖️ LinkedIn Post of the Week
17 LLM-optimized content types that win citations in ChatGPT by Jason Dowdell
🤳🏽 Nice Finds You Should Binge
- Middle Market Firms Rapidly Embracing Generative AI, But Expertise Gaps Pose Risks | RSM
- How to get started with AI optimization (and explain it to your leadership) | MarTech
- 74% of New Webpages Include AI Content (Study of 900k Pages) | Ahrefs
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: Reddit Specialist
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Applied Research Specialist
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Jon Batiste & Friends (Live) | JAZZ NIGHT IN AMERICA
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We’re always looking for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
