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Welcome to Volume 247 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 📣 Reddit Paid Marketing 2025: The Ultimate Guide to Paid Reddit
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🎤 Ross Takes the Stage at BrightonSEO San Diego
Ross is taking the stage as a keynote speaker at BrightonSEO San Diego 2025, and he’s tackling one of the most critical challenges facing marketers today:
Content Distribution in the Age of AI: How to Make Your Content Spread
Search isn’t just happening on Google anymore. Your audience is discovering content through Reddit threads, TikTok comments, LinkedIn posts, YouTube Shorts, newsletters, niche communities, and increasingly through AI-powered search tools.
In this keynote, Ross will reveal how to build a repeatable, scalable content distribution engine that leverages both traditional tactics and AI tools to ensure your content reaches the right people, in the right place, at the right time.
What you’ll walk away with:
- Frameworks for multi-channel distribution that actually work
- AI-powered tools to amplify your content’s reach
- Tactical strategies for teams of any size
- Real-world examples of content that travels further than ever
Whether you’re a solo marketer or leading an entire department, this session will transform how you think about getting your content seen.
Ready to level up your distribution game?
Grab your tickets to BrightonSEO San Diego and secure your spot for what promises to be one of the most actionable keynotes of the event.
Reddit Paid Marketing 2025: The Ultimate Guide to Paid Reddit
Reddit is having a moment in 2025: 108 million daily users (up 31% YoY) and a 61% revenue spike.
What’s driving the surge?
Brands are finally learning how to play by Reddit’s rules.
Reddit ads work best in niche subreddits where users are highly engaged and value peer recommendations. When brands show up with relevance and a light touch, they earn trust and drive real ROI.
That’s where Reddit stands out:
- Targeted reach
- Engaged users
- Formats built for conversation
Whether you’re testing carousels, conversation ads, or dynamic product placements, this guide walks you through how to choose the right setup for your goals.
Want the full step-by-step?
We break it all down in the Lab.
🚨 New Podcast Alert: Fixing Growth Bottlenecks
In this episode of the Ross Simmonds Show, Ross zeroes in on why B2B growth sometimes stalls and how to kickstart it again. He shares how to identify the hidden bottlenecks holding your company back, from marketing funnels that don’t convert to content that isn’t distributed. More importantly, Ross lays out tactical fixes to remove those choke points. It’s a quick-hit masterclass on getting past “stuck” and back to scaling.
Interested in learning more?
Check out the latest episode of Create Like the Greats on Apple Podcasts and Spotify.
Tailscale Shows How Technical SaaS Can Thrive on Reddit
If you hang around r/Tailscale, you’ll see something rare: a lively tech community that basically runs itself.
Instead of drowning in support tickets, Tailscale’s 41,000‑member subreddit answers most questions on the spot, surfaces feature ideas, and even flags bugs before they hit Twitter.
The payoff?
About 24,000 visits a month and a constant stream of real‑world feedback—all without the hard sell. The secret is simple: clear rules, helpful resources, and a crew of employees who drop in to guide (not spam) the conversation.
Want to see exactly how they built it? Check out our full breakdown of the strategy here.
👀 What’s the Latest in B2B SaaS This Week? 👀
- 💰 Cato Networks raises $359M at $4.8B valuation to redefine digital security | PR Newswire
- 🧑⚖️ DOJ approves HPE’s $14B Juniper acquisition with conditions | Reuters
- 📉 Over 40% of Agentic AI Projects Will Be Canceled by End of 2027 | Gartner
- 🤝 Trump says he’s found a buyer for TikTok | TechCrunch
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- 90+ Templates, SOPs, and AI Prompts: Get started today
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🧠 This Week’s Brain Food 🧠
It’s officially summer — a season that, for many of us, once meant a lot less work. Remember that childhood feeling of an open summer day, when your biggest “task” was exploring outside or getting lost in play? As professionals, we rarely grant ourselves that kind of unstructured time. But research suggests we should.
Researchers consistently find that breakthrough ideas come when you’re thinking about something else or let your mind wander. That’s when your subconscious processing can take over, and you can come to a realization that you didn’t even know you were mulling over.
Turns out, your brain does some of its best work when you stop trying so hard.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 Twitter/X Thread of the Week
Using FAQs in your content by Chris Long
🎖️ LinkedIn Post of the Week
SEO updates you ✨NEED✨ to know [30 June] by Mark Williams-Cook
🤳🏽 Nice Finds You Should Binge
- Why AI will eat McKinsey’s lunch — but not today | TechCrunch
- The AI Backlash Keeps Growing Stronger | Wired
- The Rise Of The Ultra-Unicorns | Crunchbase
- CFOs want hard numbers, not brand vibes | MarTech
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: Reddit Specialist
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Applied Research Specialist
- Foundation: Director of Digital Marketing
Want us to include your job postings in our next issue? Reply to this email, and we’ll share how you can reach more SaaS professionals today.
🎧 What We’re Wired Into This Week
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We’re always looking for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
