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Welcome to Volume 89
Let’s get straight to the good stuff.
- Reddit x Spell: What This Means For Marketers
- Steal Webflow’s Product-led SEO Playbook
- How to Turn Complex Topics Into Simple, Engaging Content
🚨Want your company featured in our newsletter? Reach out to our Media & Partnerships Manager, Kanaar Bell, about partnering with Foundation to grow your business.
ACQUISITION
Reddit x Spell: What This Means For Marketers
Reddit is one of the most underrated distribution channels for B2B marketers. Some marketers have a love-hate relationship with the platform and view it as a risky investment. That’s because these marketers don’t know its value.
Reddit has over 430 million active users across 100,000 communities. These niches include entrepreneurship, marketing, SaaS, and more. That means marketers who understand Reddit best practices can drive massive growth for their company.
Reddit isn’t sleeping either.
The team has invested in shipping features to keep users more engaged on the platform. Earlier this year, Reddit rolled out the discover tab, personalized recommendations, and a new navigation system for its mobile app. These features help users find the right niche communities. It’ll also help unpopular communities get discovered.
Last week, Reddit announced its acquisition of Spell. Spell is a SaaS AI platform that has helped Square and other tech teams run machine learning experiments at scale.
Acquiring Spell is a good investment for Reddit. It’s a cost-effective way to improve its relevance to users. Reddit already uses machine learning to power the discover tab and personalized recommendations. With Spell, Reddit can run experiments without spending thousands of dollars.
For SaaS marketers, this investment means you can now discover more relevant niche communities to distribute your content. You can also make the most out of Reddit Ads as the technology will also be used to improve targeted advertising. But having these perks is not enough if you still don’t know what works for Reddit.
Here’s how you can use Reddit to drive results for your SaaS brand 👇🏽
How To Use Reddit To Drive Results For Your SaaS Brand →
B2B CASE STUDY
Steal Webflow’s Product-led SEO Playbook
Webflow has had an interesting run since its inception.
From a failed Kickstarter campaign to being denied funding from Y Combinator to ending up tens of thousands of dollars in debt, the no-code website builder now boasts more than 3.5 million users and a valuation of $4 billion. Not to mention the tens of thousands of projects launched on the platform every month.
Webflow used the product-led SEO strategy to amplify the product’s value while aligning its value with the buyer’s intent. In other words, the company invested in creating content that shows users how to use the tool to achieve their goals. That’s why Webflow’s SEO moat is worth $1.3 million in organic revenue.
We break down the different ways Webflow used this strategy in this article. You should read the full article. There are tons of insights and examples you can steal to improve your strategy.
CONTENT CREATION
How to Turn Complex Topics Into Simple, Engaging Content
So, how do you tie complex B2B knots neatly in an article for anyone to read and understand?
Conversion Copywriter Sarah L. Parker outlines different ways to create engaging content in this article. Here are some key takeaways:
- Identify how much your target audience already knows about the topic.
- Spend some quality time learning about the topic.
- Learn your audience language, specifically industry jargon. Then replace those technical words with easy-to-understand words.
- Reach out to industry experts to get supporting quotes that further simplify the concept.
- Hook your audience with compelling stories. Unique customer data, stats, or testimonials are ways you can spice up your content.
These are some powerful tips to help you communicate to your audience better, no matter how complex the topic. You can read the full article here.
OTHER NEWS OF THE WEEK
😆 LinkedIn’s funny emoji confirms it’s okay to have some fun at work 😄
📣 Snowflake recently announced Toronto as its official Canadian headquarters. It also plans to hire hundreds of engineers over the next few years to drive growth.
💪🏽 Telegram now has 700 million monthly active users. The company also rolled out a premium plan that costs $4.99/month. It says premium users can enjoy faster downloads, send large files up to 4GB, pin up to 10 chats, and more.
🤝 TikTok partners with Oracle to strengthen the security of US user data. This partnership prevents its Chinese-based parent company, ByteDance, from accessing US user data.
BRAIN FOOD OF THE WEEK:
This week, I’ll be sharing some wisdom in Melissa Zehner’s own words. Melissa Zehner is the Director of Content here at Foundation. Recently, she shared a powerful insight on LinkedIn I know you’ll find helpful. It’s a useful tip on how to make better decisions.
Here’s her piece of advice:
One of my biggest pieces of advice: Don’t make decisions based on fear.
Moving away from a fear-based mindset has improved my relationships, hobbies, career, and well-being. This should be a no-brainer. However, many of us spend more time thinking about potential consequences rather than potential upsides. 🚫 And so we play it safe. But when does anything great ever come from playing it safe? If you want life-changing results, you’ve got to take risks. And you’ve got to get comfortable with being uncomfortable. 🎢
So what’s the alternative? Making decisions based on opportunity. When you’re tempted to make a fear-based decision, focus on the opportunity instead. Ask yourself:
⭐️ What’s the best thing that could possibly happen if I do this?
⭐️ Will trying this improve my income/career/skill set/relationship/health?
⭐️ Could this path open the door for even more opportunities in the future?
⭐️ Does the alternative offer fewer rewards or opportunities?
When you start looking for an opportunity, you’ll see it. Then all you’ve got to do is follow it.
You should take Melissa’s advice, and follow her on LinkedIn for content marketing, writing, and life advice 🙂
TWITTER THREAD OF THE WEEK:
16 ways to generate creative marketing ideas by Amanda Natividad
NICE FINDS YOU SHOULD BINGE:
- 8 Content Creation Tips To Turn Readers Into Customers
- Why VCs Want To Own So Much When They Invest
- Work stress keeping you up at night? Here’s how to get a better night’s sleep
- The Power of the Lunch Break—and Why So Many of Us Are Bad at Taking One
🎧 WHAT WE’RE WIRED INTO THIS WEEK:
These round-ups are brought to you by me, Jessica Tee O., every week ✌!
