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Welcome to Volume 90
Let’s get straight to the good stuff.
- How Tech Layoffs Are Shifting the Talent Pool
- How Miro Turned the Whiteboard into a $17.5 Billion Valuation
TODAY’S SPONSOR
Audiense is taking consumer intelligence to a new level.
With hundreds of different ways to connect with your audience online, marketers are always asking: “Which way is the right way?”
To make an impact, consumer segmentation and cultural relevance have to sit at the center of your strategy.
That’s where Audiense excels.
They make sure you can act with confidence by providing you with deeper analysis across your target audience, the segments within it and the channels in use so that you can discover the best activation tactics for your audience.
I mean, how well do you *really* know them?
STATE OF THE INDUSTRY
The Silver Lining In Tech Layoffs
It’s no secret: the tech industry has been feeling the burn these past few weeks.
Just last month alone, there were over 16,000 individuals impacted by layoffs across the globe.
With layoffs seeming to become as routine as the sun coming up, it’s been a scary and unpredictable time to be a person in tech.
But amidst the chaos and uncertainty, there is a silver lining.
These layoffs have resulted in a flood of talented, highly qualified individuals entering the job market. Tech senior executives are eager to jump on this influx, with 55% of them acknowledging in the CNBC Technology Executive Council survey that they might not have otherwise been able to attract this top talent.
But these candidates aren’t just jumping to any new opportunity. In fact, they’re being more selective with what organization they go to next, placing a higher consideration on a company’s culture, pay, and values.
Here in the US, things feel a bit like a dumpster fire right now. Houses are becoming more unattainable every day, inflation is skyrocketing prices, and people are burned out after two years of unprecedented events.
Because of all the chaos, candidates are looking for employers who are empathetic. No, a company can’t fix the state of the world—but it can offer a work environment that provides individuals with the means to live comfortably. Whether that’s flexible work hours, generous vacation policies, or a wage that allows workers to live amongst inflation, candidates want an employer now more than ever who truly cares about their lives outside of work.
Many employers understand the quality of talent that is now available and are jumping on the chance to secure these individuals for their own brand.
Yet some companies aren’t prepared for the new standard of work that these candidates are looking for.
64% of respondents have noted a struggle in trying to fill open roles. Whether it be a lower salary or lack of authentic culture, some tech companies can’t seem to find interested candidates. People don’t want to work at a low-paying company that doesn’t respect them and their personal lives? Shocker.
The bottom line? Show your employees you value them financially, mentally, and emotionally, however you can best demonstrate that you appreciate the value that they bring to your company. Because we all know companies would be nothing without the individuals they’re made of.
If you or someone you know is looking for a company that will show you some R-E-S-P-E-C-T, check out our open roles at Foundation. With a fully remote setting, flexible vacation policy, and other work benefits, you can be sure you’ll be treated right.
You can find our open positions here.
B2B CASE STUDY
The Collaborative Whiteboard Valued at $17.5B
Digital whiteboards have been around for a few years but the pandemic skyrocketed their demand. With remote work becoming the new normal, whiteboards became a necessity to maintain visual collaboration in an online format.
There are a plethora of whiteboard solutions available, yet one rose above the rest: Miro.
By leaning into content excellence, undergoing a strategic rebrand, and cultivating a global community, Miro has become a leader for digital whiteboard tools.
This strategy alone helped grow Miro’s user base to over 35 million users and secure them a 17.5B valuation.
We break down the exact playbook Miro used to engage their audience and reach their 17.5B valuation. You can read the full case study here.
OTHER NEWS OF THE WEEK:
✍️ Twitter is testing Notes to allow creators to write long-form content on the platform.
💻 Even though The Cannes Lions International Festival of Creativity was held in person this year for the first time since 2019, companies showed off their virtual marketing skills with a variety of programming held in the Metaverse.
📱Marketers running ads on TikTok can now optimize their campaigns by setting custom and flexible attribution windows.
BRAIN FOOD OF THE WEEK:
Growth shouldn’t be limited within the boundaries of your title. Don’t get me wrong, it’s great to see companies that support their employees’ growth. Quite frankly, having a brand that supports your growth should be the bare minimum. But oftentimes the learning opportunities that are available for individuals seem limited to developing skills that exclusively relate to their specific role.
People are so much more than their position.
In fact, that’s one of the things I love most about Foundation. Ross has structured the company in a way that allows every individual to be able to explore roles of interest to them. In my meetings with my manager, I’m frequently asked “are there any projects you want to try?” Despite having a specific job description, I never feel limited by the tasks that are listed for my role.
So to any hiring manager, director, or supervisor reading this, give your employees the ability to grow both in and outside of their position. Inquire about your team’s interests and what kinds of projects they’re curious to explore. You never know what amazing skills you might uncover within your own network.
TWITTER THREAD OF THE WEEK:
How to Think About SaaS Customer Research by Marc Thomas
NICE FINDS YOU SHOULD BINGE:
- Why We Need Go-to-Community, Not Just Go-to-Market
- SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
- Elena Verna on how B2B growth is changing, product-led growth, and more
- How Should SaaS Marketing Teams Set Their Goals?
WHAT WE’RE WIRED INTO THIS WEEK 🎧:
Be sure to check out Audiense to go beyond social listening and start social learning. 🔈
This charcuterie board of insights is brought to you by me, Hannah ✌!
