PREVIOUS: Content Market Fit
Article's Content
Content remixing is the act of taking existing content and altering it to fit a different purpose or medium. It’s an efficient way to get more mileage out of content by finding new ways to use it in order to reach a larger audience and create more engagement.
The Content Marketing Remix takes this idea a step further by combining multiple pieces of content into one cohesive piece, with the goal of driving more traffic and creating an even bigger impact than those individual pieces could have achieved had they been used separately. A Content Marketing Remix can be thought of as an interactive story composed from multiple strands that are woven together and connected through transitions, images, videos, audio, or any other type of multimedia you can imagine.
At its core, the Content Marketing Remix is about being creative with existing content in order to create something new that will resonate with readers on a deeper level. For example, if you have written several blog posts on the same theme but want to take it further and make something unique, you could combine them into one comprehensive post with visuals that help illustrate each point. Or if you have recorded several podcast episodes on related topics you could edit them together into one continuous episode that overall paints a complete picture for your audience.
How SaaS Companies Can Remix Content
1. Convert blog posts into infographics or videos. Additionally, you can enhance them by adding music to your videos to make them more appealing.
2. Select key quotes from the blog post and use them to create social media content.
3. Create a checklist based on the main points of the blog post, or turn it into an ebook for readers to take away.
4. Cut up the blog post into several pieces and share it as short snippets across different social media channels over a period of time, each one linking back to the original post.
5. Turn the blog post into an audio podcast or webinar that can be shared across platforms like iTunes or YouTube.
6. Create an entirely new piece of content inspired by the original blog post and link back to it at the end of the article.
7. Break down complex concepts from your blog post into smaller, easily digestible chunks that can be shared as individual tips with visuals included for added impact.
8. Repurpose content from one blog post and combine it with ideas in other posts for an even more comprehensive article on a related topic.
9. Reuse old content by updating it with new information – this is especially useful if you have a series of evergreen posts that need occasional maintenance in order to remain relevant and useful for readers (e.g., updating a “top 10” list).
10 Volume up your topics by creating several related posts around one key theme – this will help drive more traffic and draw people deeper into your content library over time!
Why Content Remixing Is Important
These days content is king and creating something truly original can be quite difficult. That’s why the Content Marketing Remix is such a valuable tool – it allows us to work smarter by remixing our existing content in order to create something entirely new that appeals to our target audience in fresh and exciting ways.
Content remixing (very similar to content repurposing) allows you to reach new audiences with your existing content.
- Repurposing can be done in a fraction of the time it takes to create new, original content, making it more cost effective.
- Content remixing also save time and resources by using what you already have instead of coming up with something new from scratch.
- Content remixing effective way to stay top-of-mind with readers who may have missed your original work.
- Content remixing also helps build credibility when multiple pieces of content share the same message and reinforce each other.
- Freshening up old content can help differentiate yourself from competitors who may be producing similar topics.