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Welcome to Volume 241 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 📒 HubSpot’s Reddit Playbook
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🎓 Master the Higher Ed Enrollment Funnel 🎓
Want better results from your enrollment marketing?
Find out how to:
- Reach more prospective students effectively
- Turn initial awareness into real enrollments
- Optimize your resources at every funnel stage
Ross broke it down in his latest post for Carnegie Higher Ed right here.
HubSpot’s Reddit Strategy – How a Subreddit Became a Support Channel
HubSpot’s small r/HubSpot subreddit (~12k members) punches above its weight by serving as a community-driven support hub. With over 258,000 businesses using HubSpot, this subreddit represents a tiny fraction of users, yet HubSpot has empowered it to thrive.
r/HubSpot is moderated by just two accounts: the official HubSpotHelp support account (managed by ~6 employees) and HubSpot enthusiast Ryan Gunn. Ryan isn’t even a HubSpot employee, but as a product expert and volunteer mod, he engages across multiple related subreddits to build trust with folks beyond HubSpot’s customer base.
Meanwhile, the HubSpotHelp team tackles questions, hosts AMAs, and shares product tips right on Reddit, even DMing users solutions when needed. This one-two punch of passionate user moderator + active support team has created an authentic help channel that customers genuinely appreciate.
HubSpot’s approach shows that meeting users where they already hang out (and empowering them with real conversations instead of corporate PR) can turn a niche forum into a trusted extension of your support community.
Read the full case study on our blog to learn more and see how AMAs and cross-subreddit engagement are fueling HubSpot’s user-driven support strategy.
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🚨 New Podcast Alert: We’re Not Marketers 🚨
This week, Ross sat down with the folks at We’re Not Marketers to talk about why content without distribution is merely “expensive digital paperwork.” He emphasized the importance of building “content moats,” long-lasting assets that continue to deliver value over time. Ross also talked about how the rise of AI has made SEO more essential (not less) and why marketers need to prioritize distribution from the start if they want their content to actually reach the right audience.
Interested in learning more?
Check out the latest episode of We’re Not Marketers right here.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Salesforce acquires Convergence | Tech Funding News
- Warburg Pincus and Berkshire Partners prepare to sell US software group for up to $12bn | Financial Times
- OpenAI Launches New Coding Agent | Wall Street Journal
- Waymo gets OK to expand robotaxi service into more of Silicon Valley | Tech Crunch
- Microsoft Cuts Off Access to Bing Search Data as It Shifts Focus to Chatbots | Wired
Pressing Publish Isn’t Enough. Here’s How to 10x Your Distribution in Minutes
You spent hours creating your best content yet.
An article. A podcast. Or maybe a video interview.
You hit publish, and then… nothing.
- No shares
- No traffic
- No results
The truth?
Your content isn’t the problem. Your distribution is.
The brands that win don’t just create.
They share content obsessively. They get seen.
They squeeze every ounce of value from every single post.
And now, you can too.
With Distribution.AI, your content shows up everywhere. No extra effort needed.
One upload becomes a LinkedIn thread, a blog post, show notes, X posts, and more.
Minutes later, you’re everywhere your audience hangs out.
- More reach
- More impressions
- More ROI
All from the content you’ve already made.
No more publish and pray.
No more watching your best work go unnoticed.
Just traction, visibility, and results, all on autopilot.
Ready to fix your broken distribution and 10x your output without rewriting a single word?
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🧠 This Week’s Brain Food 🧠
This month, I found myself navigating the surprisingly tricky process of getting a new driver’s license in Spain, my current home away from home.
Despite years of driving experience, facing a stack of paperwork, language barriers, and unfamiliar regulations was humbling. At first, every step felt frustrating—from translating traffic laws to re-learning road signs that I’d always taken for granted.
But as I work through the 200-page driver’s manual (a lot more detailed than the one they give you in Oregon), I’m appreciating how long it’s been since I really studied for a test like this. It’s certainly not making me want to go back to school anytime soon, but there’s an old skill there that I’m getting to exercise again.
It’s surprising how confronting everyday activities through a fresh lens can reignite your curiosity and appreciation for learning.
🏅 Twitter/X Thread of the Week
This never works: by John Rush
🎖️ LinkedIn Post of the Week
50,700 views. 82.9% from non-Google sources by Ryan Law
🤳🏽 Nice Finds You Should Binge
Bluesky Is Plotting a Total Takeover of the Social Internet | Wired
💻 Job Postings Worth Checking Out
Looking for a new opportunity?
Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: Reddit Specialist
- Foundation: B2B Content Marketing Strategist
- Foundation: Account Manager
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Applied Research Specialist
- Foundation: Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Aminé – 13 Months of Sunshine Roadtrip (Album Visualizer)
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
