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In this post, we’re going to share 16 podcasts every B2B marketer should check out in 2024.
Here are a few of the most popular podcasts right now:
- Create Like the Greats
- The GaryVee Audio Experience
- Foundr Podcast
- HYPERGROWTH Network
- Online Marketing Made Easy
- Masters of Scale
- And much more…
How Popular Are Podcasts?
The top marketing podcasts are more popular than ever before.
Just how popular are they, you ask?
As of 2022, the number of podcast listeners looks something like this:
There are 464.7 million podcast listeners worldwide.
88.9 million Americans have listened to podcasts in 2022.
The average podcast has 141 downloads within the first month.
The people really love their podcasts.
There’s no doubt about it. Not only are millions of people listening to podcasts, but the majority of them are also finishing every episode they start as well. That’s 68% of all listeners to be exact.
Why do marketers love their podcasts so much?
Simple…
With podcasts, you get FREE access to some of the greatest minds in any industry.
You have unlimited access to expert insights, strategies, tactics, recommendations, and more. No matter where you specialize, there’s a good chance you can find a collection of high quality podcasts that talk about exactly what you’re looking for.
The struggle usually comes when you’re actually trying to find these high quality podcasts.
It can be tough to cut through all the noise and find the goldmines that can help you significantly improve your situation, especially when you’re involved in the world of B2B marketing.
We know the struggle, so we took it upon ourselves to compile a list of 14 of the top B2B marketing podcasts every marketer should listen to this year to one-up their marketing efforts.
Let’s get right to it…
1. Create Like the Greats
HOST: Ross Simmonds
Uncover the secrets behind the world’s most influential and innovative minds with this must-listen podcast. Join Ross as he delves deep into the backgrounds, strategies, and game-changing ideas of history’s greatest thinkers. Discover the secrets to creating timeless masterpieces, crafting captivating stories, and igniting movements that will inspire generations to come.
2. The GaryVee Audio Experience
HOST: Gary Vaynerchuk
At this point, if you don’t know who Gary Vee is you must be living under an actual rock. The GaryVee Audio Experience is a B2B marketer’s key to some of Gary’s best pro tips on how to leverage social media and video to grow your business and places a heavy emphasis on the mindset required to drive the results you want.
3. Foundr Podcast
HOST: Nathan Chan
The Foundr podcast is one of the best out there if you’re looking for in-depth interviews with some of the greatest minds in the business world as they tell their stories of how they got to where they are. From the young guns like Daniel DiPiazza, to the heavy hitters like Richard Branson, Nathan gets the right people on the show and delivers the insights you’re looking for.
4. HYPERGROWTH Podcast Network
HOSTS: Drift Team
After David Cancel & Dave Gerhardt stopped recording Seeking Wisdom—their behind-the-scenes-at-Drift podcast—the Drift team setup the HYPERGROWTH Podcast Network. Essentially, it’s a collection of marketing podcasts recorded and published by members of the Drift team that focus on a handful of areas: Conversational marketing (their bread & butter), building products, managing operations at a growing company & how to grow a SaaS company.
5. Online Marketing Made Easy
HOST: Amy Portfield
If you’re looking for actionable digital marketing insights delivered in easily digestible, easy to follow blocks, you’ll definitely want to subscribe to Amy Porterfield’s Online Marketing Made Easy Podcast. Having worked with massive names like Tony Robbins, she’s built up her expertise in the digital scene and simplifies complex marketing ideas to help you grow.
6. The Tim Ferriss Show
HOST: Tim Ferriss
Author of the famous 4 Hour Work Week, Tim Ferriss is a name you’ve most definitely heard. His show is one of the best out there right now. He typically brings on fellow big-name marketers, entrepreneurs, and influencers to talk daily habits, tactics, ideas, routines, and tools everyone can pick up and use in their daily lives.
7. Masters Of Scale
HOST: Reid Hoffman
A LinkedIn co-founder, Reid Hoffman’s Masters of Scale podcast is known for interviewing big-name business builders like Mark Zuckerberg & Sheryl Sandberg to talk best practices when scaling a business, and how to go from something small to something game-changing.
8. Noah Kagan Presents
HOST: Noah Kagan
If you’re looking to learn from one of the best marketers and entrepreneurs out there right now, look no further than Noah Kagan, founder of Sumo & OkDork.com. His podcast is all about sharing his secrets on everything from networking and morning routines, to SEO, money, and life itself.
9. I Love Marketing
HOSTS: Joe Polish & Dean Jackson
If you’re relatively new to the scene, or if you’re working for an early-stage startup or small business, the I Love Marketing podcast is perfect for you. They talk about marketing insights and strategies small businesses can use to grow, and always tie them back to the situations you’re likely facing.
10. The Business of Story Podcast
HOST: Park Howell
Storytelling is key to driving results for your business. The Business of Story Podcast takes that idea of storytelling and breaks it down into actionable tactics and ideas you can run with. You’ll usually find Park Howell interviewing top advertising creatives, copywriters, and content creators sharing their stories and personal pro tips.
11. Bright Ideas
HOST: Trent Dyrsmid
Bright Ideas is a podcast that was created to share the success stories of today’s leading eCommerce brands and the entrepreneurs behind them. If you’re a B2B eComm marketer or business owner, be sure to check it out.
12. People of Marketing
HOST: Xenia Muntean
Have you ever wanted to peek inside the lives of top marketers? Wish granted! People of Marketing Podcast is a 40min conversation with inspiring marketers, exploring their career paths, inspiring choices, embarrassing moments & the good and the bad of their everyday lives. Real people, real stories in new episodes every Wednesday. The podcast is powered by Planable, a content collaboration platform for modern marketing teams.
13. The Science of Social Media
HOSTS: Hailley Griffis, Brian Peters, & Kevan Lee
Coming from the Buffer studios, this team of master marketers talk all things social media, and deliver the insights you need to optimize your efforts across all social media platforms. From interviews with top marketers and brands, to value-packed teaching sessions, the Science of Social Media podcast is perfect for you if you’re wanting to one-up your social media game.
14. Social Media Marketing Podcast
HOST: Michael Stelzner
While we’re talking social media, of course you can’t forget about Michael Stelzner of Social Media Examiner. The Social Media Marketing podcast is all about the new and innovative ways to use the power of social media, and he usually talks on new features, tactics, and strategies you can implement to start driving more results for your business.
15. The Customer Engagement Lab
HOST: Travis Tyler
This is our favorite business comedy podcast, The Customer Engagement Lab. Travis Tyler and his in-person guests watch TikToks, YouTube clips, and evaluate crazy campaign ideas to dissect what’s working and not working to grab and hold customer attention. If you prefer video podcasts, then you should enjoy the visuals and top-notch production of this show.
YouTube / Apple Podcasts / Website
16. Demand Gen Chat
HOST: Tara Robertson
Rounding off our list is Demand Gen Chat, a must-listen podcast for marketers seeking to sharpen their B2B marketing skills. Hosted by Tara Robertson of Chili Piper, this podcast offers a deep dive into the strategies and campaigns that are shaping the world of B2B marketing today. Whether you’re looking for fresh tactics or want to stay ahead of the curve in marketing, make this your go-to resource.
Spotify / Apple Podcasts / Website
Wrapping Up…
You don’t have to pay thousands of dollars for tickets to every B2B marketing conference across the globe. Not when you have FREE access to some of the greatest marketing minds to ever do it at the tip of your fingers.
As a B2B marketer, there’s a good chance lead generation is on your mind a lot of the time. All 15 of the podcasts we just mentioned will teach you a thing or two about how to start driving more leads today.
If you’re really struggling to convert your traffic into leads, don’t panic…
We put together a free B2B List Building Guide that can make those struggles a thing of the past. You’d be surprised how many lead-generation channels you’ve been ignoring.
What podcasts are at the top of your must-hear list?
Drop a comment and let me know what you’re listening to each and every week. You can never have too many top-notch podcast episodes in the queue.
