Podcasts are more popular than ever before.
Just how popular are they, you ask?
As of 2017, the numbers are looking a little something like this:
112 million Americans have listened to a podcast.
67 million Americans listen to podcasts monthly.
42 million Americans listen to podcasts weekly.
There’s no doubt about it. Not only are millions of people listening to podcasts, most of them are actually finishing every episode they start as well. That’s 85% of all listeners to be exact.
Why do the people love their podcasts so much?
With podcasts, you get FREE access to some of the greatest minds in any industry.
You have unlimited access to expert insights, strategies, tactics, recommendations, and more. No matter where you specialize, there’s a good chance you can find a collection of high quality podcasts that talk about exactly what you’re looking for.
The struggle usually comes when you’re actually trying to find these high quality podcasts.
It can be tough to cut through all the noise and find the goldmines that can help you significantly improve your situation, especially when you’re involved in the world of B2B marketing.
We know the struggle, so we took it upon ourselves to compile a list of 17 awesome podcasts every B2B marketer should listen to this year to one-up their marketing efforts.
Let’s get right to it…
HOST: Noah Kagan
If you’re looking to learn from one of the best marketers and entrepreneurs out there right now, look no further than Noah Kagan, founder of Sumo & OkDork.com. His podcast is all about sharing his secrets on everything from networking and morning routines, to SEO, money, and life itself.
HOST: Gary Vaynerchuk
At this point, if you don’t know who Gary Vee is you must be living under an actual rock. The GaryVee Audio Experience is a B2B marketers key to some of Gary’s best pro tips on how to leverage social media and video to grow your business, and places a heavy emphasis on the mindset required to drive the results you want.
HOST: Nathan Chan
The Foundr podcast is one of the best out there if you’re looking for in-depth interviews with some of the greatest minds in the business world as they tell their stories of how they got to where they are. From the young guns like Daniel DiPiazza, to the heavy hitters like Richard Branson, Nathan gets the right people on the show and delivers the insights you’re looking for.
The key focus of the Seeking Wisdom podcast is on how to manage a scaling marketing team in B2B, and how to make sure you’re scaling effectively. David and Dave are currently working on Drift, and a lot of the stories they tell and insights they offer are based on their daily experiences building one of the fastest growing startups out there right now.
HOST: Amy Porterfield
If you’re looking for actionable digital marketing insights delivered in easily digestible, easy to follow blocks, you’ll definitely want to subscribe to Amy Porterfield’s Online Marketing Made Easy Podcast. Having worked with massive names like Tony Robbins, she’s built up her expertise in the digital scene and simplifies complex marketing ideas to help you grow.
HOST: Tim Ferriss
Author of the famous 4 Hour Work Week, Tim Ferriss is a name you’ve most definitely heard. His show is one of the best out there right now. He typically brings on fellow big-name marketers, entrepreneurs, and influencers to talk daily habits, tactics, ideas, routines, and tools everyone can pick up and use in their daily lives.
HOST: Reid Hoffman
A LinkedIn co-founder, Reid Hoffman’s Masters of Scale podcast is known for interviewing big-name business builders like Mark Zuckerberg & Sheryl Sandberg to talk best practices when scaling a business, and how to go from something small to something game-changing.
If you’re relatively new to the scene, or if you’re working for an early-stage startup or small business, the I Love Marketing podcast is perfect for you. They talk marketing insights and strategies small businesses can use to grow, and always tie them back to the situations you’re likely facing.
HOST: Kyle Racki
The Proposify Biz Chat is all about helping marketers and entrepreneurs experiment with new opportunities. Kyle will typically bring in fellow industry leaders to talk experimentation, growth, marketing and sales tactics, and more.
HOST: Park Howell
Storytelling is key to driving results for your business. The Business of Story Podcast takes that idea of storytelling and breaks it down into actionable tactics and ideas you can run with. You’ll usually find Park Howell interviewing top advertising creatives, copywriters, and content creators sharing their stories and personal pro tips.
Although still fairly new to the game, Gabe & Gab are young entrepreneurs with the passion required to make some noise. The Lost & Founders Podcast is their tool for documenting their journey as first-time founders and sharing tips and insights that fellow young marketers and entrepreneurs can learn from.
If you like the idea of podcasts, but can’t handle the episodes that are 30 minutes, 45 minutes, an hour, or longer, Marketing School is exactly what you need. Eric and Neil drop a new episode daily, and try to keep each one under 10 minutes to give you quick and actionable tactics on everything from SEO, to copywriting, to Facebook ads, and more.
Coming from the Buffer studios, this team of master marketers talk all things social media, and deliver the insights you need to optimize your efforts across all social media platforms. From interviews with top marketers and brands, to value-packed teaching sessions, the Science of Social Media podcast is perfect for you if you’re wanting to one-up your social media game.
HOST: Michael Stelzner
While we’re talking social media, of course you can’t forget about Michael Stelzner of Social Media Examiner. The Social Media Marketing podcast is all about the new and innovative ways to use the power of social media, and he usually talks on new features, tactics, and strategies you can implement to start driving more results for your business.
You don’t have to pay thousands of dollars for tickets to every B2B marketing conference across the globe. Not when you have FREE access to some of the greatest marketing minds to ever do it at the tip of your fingers.
As a B2B marketer, there’s a good chance lead generation is on your mind a lot of the time. All 14 of the podcasts we just mentioned will teach you a thing or two about how to start driving more leads today.
If you’re really struggling to convert your traffic into leads, don’t panic…
We put together a 100% FREE B2B List Building Guide that can make those struggles a thing of the past. You’d be surprised how many lead generation channels you’ve been ignoring…
Drop a comment and let us know what you’re listening to each and every week. You can never have too many top-notch podcast episodes in the queue.
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