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How ServiceTitan Uses Trust-Building to Build Business

Premium Content

Businesses such as construction companies, HVAC specialists, plumbers, electricians, pool services, landscapers, and pest control providers typically deal with a wide array of logistics as they interface with customers on a regular basis. Although these trade businesses are structured in a way that’s begging for software support, the industry has long been neglected.

For one thing, many of the past technology offerings have been clunky and difficult for users to learn. And trade professionals are often turned off by the price tag of software platforms or feel they’re too busy to handle the implementation.

“I just do things the way I always have,” one contractor told me. “There’s already enough to worry about, so I don’t want some system that might fail me during the busy season.”

ServiceTitan is finding success as it reassures some of these late adopters, which is driving their rise to prominence among trade businesses. And that performance has emboldened investors, who have poured in $1.1 billion in funding over the course of eight rounds.

Let’s dive deeper into what ServiceTitan is offering and how they’re connecting with an audience that traditionally has resided far from the cutting edge of technology. Spoiler alert: ServiceTitan’s primary strategy can be summed up by the name of the host who stars in the company’s YouTube video.

 

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