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Welcome to Volume 136 👋🏽
Happy Thursday!
In this week’s email, we cover:
- 🤯 How Zoho is flanking the $66B CRM market.
- 🚀 Steal our content distribution playbook.
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web and job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds talk about the circle of concern vs. the circle of control on the Create Like the Greats podcast.
SAAS CASE STUDY
How Zoho is flanking the $66B CRM market
Flanking has been an enduring military tactic that commanders used to defeat larger enemies. Instead of attacking from just one direction, they attack from multiple sides. This strategy helped teams find the enemy’s weaknesses, divide their attention, and defeat them.
Today, this time-tested strategy is making its way from the battlefield to the tech landscape, particularly in the competitive arena of the global CRM market. Zoho is using the flanking strategy to reach a larger group of customers, disrupt its competitors, and strengthen its position in the CRM market.
My colleague, Ethan Crump, breaks down Zoho’s military marketing approach, specifically how they are using two products to dominate the CRM market.
CONTENT MARKETING
Steal our content distribution playbook
If you’ve been following Ross for a while, you know that he practices what he teaches.
Ross has helped brands reach millions of their target audience and earn millions of dollars through content distribution. And the best part is, he shares these strategies for free.
In his free content marketing distribution strategy course on LinkedIn, Ross shows you how to create a system that gets your content noticed. You’ll learn how to review, create, share, and measure your content across different platforms to drive business growth.
Ross will teach you how to identify the content that people want, find existing content opportunities, choose a key piece of content to repurpose, and ensure that your content aligns with your audience. He will also guide you through various strategies for redistributing and repurposing your content.
These are just a few of the things you’ll learn in the course. If you’re ready to build or improve your content distribution engine, head over to LinkedIn to take the course.
Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers.
We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
👀 What’s the Latest in B2B SaaS This Week?
The New York Times previously acquired Audm, an audio journalism app, to inspire their own. Now, they are launching the official New York Times Audio mobile app.
IBM has recently acquired Polar Security, a company that has helped businesses protect their data in the cloud and software applications.
Zoom has announced a strategic partnership with Anthropic, a ChatGPT rival.
🧠 This Week’s Brain Food
What qualities do you look for when hiring new employees?
Skills? Experience? A glowing recommendation from a former boss? Passion?
While these are super important, one overlooked quality can make or break your company’s long-term success. That’s a growth mindset.
Ross defines a growth mindset as the difference between an employee who always views everything as an obstacle and one who views everything as an opportunity.
Growth-driven individuals see challenges as an opportunity to grow themselves and the company. You want a person with that mindset on your team. Sure, they may not have the right skill set, but they have the right attitude. And anyone can become anything with the right attitude in place.
So while you’re looking for skill and expertise, be sure to look for someone with a growth mindset, and take a chance on them.
Meanwhile, we are hiring.
👇🏽 Check out available positions below 👇🏽
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
How Daniel Murray grew the Marketing Millennials LinkedIn page to 690K followers by Niall Ratcliffe
🎖️ LinkedIn Post of the Week
How I overcome the urge to procrastinate responding to an email by Liz Fosslien
🤳🏽 Nice Finds You Should Binge
- Generative AI Still Requires Content Strategy
- What is the most underrated marketing channel?
- Want to Create More Content? Focus On Repurposing
- Top Three Metrics to Measure When Dealing With Content Analytics
- Why Marketers Should Spend Less Time Studying Competitors’ Playbooks
🎧 What We’re Wired Into This Week:
Circle of Control vs. Circle of Concern (Create Like The Greats Podcast)
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
