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Welcome to Volume 139 👋🏽
Happy Thursday!
In this week’s email, we cover:
- How Pendo and Walkme became leaders in the digital adoption software industry.
- How to syndicate your content & PR for free.
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web, plus job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds talk about how to approach content as an investor on the latest Create Like the Greats episode.
SAAS CASE STUDY
How Pendo and Walkme became leaders in the digital adoption software industry
The digital adoption software industry is currently valued at $1.1 billion, and it’s expected to grow even more to reach $2.8 billion by 2028. This growth is fueled by the increasing demand from businesses to seamlessly integrate digital tools into their workflows.
If you are wondering what a digital adoption platform is, picture yourself with a new app on your phone or computer, but you’re not quite sure how to navigate it.
A digital adoption platform offers clear instructions, clickable tutorials, and interactive prompts to guide you through using the app effectively. These platforms make the onboarding and learning process much less daunting for users, ensuring a smoother experience overall.
With 80 digital adoption platforms listed on G2, two standout leaders have emerged: Pendo and WalkMe. What’s interesting is that both companies have achieved success using a similar strategy, which earned them the trust of millions of users worldwide.
In our latest case study, I delve into the details of this strategy, explaining why it works so well and how you can replicate or modify the strategy to achieve better results.
Read all about its strategy here.
CONTENT MARKETING
How to syndicate your content & PR for free
Press coverage can be invaluable, but it often comes at a cost. Still, many PR professionals turn to newswires to guarantee coverage and attention, despite the expenses involved.
Newswires syndicate your content and PR, distributing them to various publications that may republish or reference them, giving you exposure. But what if there was a different way?
What if you could get coverage without paying for it? What if you could directly pitch your story to publishers who are already being referenced by other publications? And what if your coverage could spread organically, reaching a wider audience?
BuzzSumo recently conducted an analysis of millions of links from the top 100 publishers, revealing how they syndicate content and obtain PR for free. These insights can help you make the most of your coverage and increase your content’s organic reach as it naturally spreads.
Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers. We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders. Here are some of our greatest hits:
- ZohoIs Leveraging Backlinks to Flank the $66B CRM Market
- How to Incorporate Artificial Intelligence into Your Content Workflows
- How DocuSign Used Product Differentiation to Hit a $10B+ Valuation
- Steal Confluent’s $6.5B+ Technical Content Marketing Playbook
Become an Insider today to get full access.
👀 What’s the Latest in B2B SaaS This Week?
Apple has purchased Mira, a company based in Los Angeles, that develops headsets for other companies and the US military. This acquisition comes shortly after Apple’s announcement of its own mixed-reality headset, Vision Pro, which costs $3,499.
Salesforce and Google Cloud have partnered to help businesses make the most of their data and AI capabilities. This collaboration allows companies to use their data and create personalized machine-learning models that can predict what their customers might need.
WordPress is introducing the Jetpack AI Assistant, an AI plug-in that generates and edits text. It’s free for a limited time for WordPress.com users, and other Jetpack users receive 20 free requests before a monthly $10 fee applies.
Adobe is allowing enterprise customers to access its Firefly generative image generator, giving businesses the opportunity to customize the model with their own branded assets.
LinkedIn launched a new tool that makes it easier for advertisers to create multiple ad copies, following Meta’s launch of generative AI-based tools.
🧠 This Week’s Brain Food
How do you feel when your workspace is cluttered?
Distracted? Stressed? Less productive?
Everyone is different, and some people might thrive in a more cluttered environment. Some find that decluttering helps them regain their efficiency. For these people, a clean and organized workspace improves their performance and concentration. For me, when I have a lot of urgent tasks, I don’t even notice the mess. However, on other days, a cluttered space can really affect my mood and motivation.
If you’re someone who is always more creative and productive in the midst of clutter, then you should definitely share some of your wisdom! However, if you need tips on how to declutter and organize your workspace, read this insightful piece that offers 10 ways to achieve a tidy workspace and increase productivity. It’s definitely worth checking out, whether you work from home or in the office.
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
Other content types that drive ROI apart from blog posts by Ross Simmonds
🎖️ LinkedIn Post of the Week
What to do when you feel overwhelmed by Liz Fosslien
🤳🏽 Nice Finds You Should Binge
- Why generative A.I. is coming for SEO content traffic, jobs & dependent websites
- The most common go-to-market questions this expert gets from early founders
- How Buffer acquired over 10M backlinks from high authority sites
- 6 AI tools to speed up content creation
🎧 What We’re Wired Into This Week:
Approach content like an investor
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
