Article's Content
Article's Content
Welcome to Volume 138 👋🏽
Happy Thursday!
In this week’s email, we cover:
- How Chili Piper closes in on Calendly by using podcasts.
- Stripe has acquired low-code analytics software, Okay.
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web and job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds talk about how Toast built a $12M SEO moat during the pandemic on the latest Create Like the Greats episode.
SAAS CASE STUDY
How Chili Piper Closes in on Calendly by Using Podcasts
Will they engage in an intense struggle, fiercely vying for every inch in the Google SERPs or attempting to conquer specific social media platforms like LinkedIn? Or will one of them strategically concede certain channels to gain an upper hand elsewhere?
In the battle for meeting-scheduling supremacy, we are witnessing the latter scenario unfold between Chili Piper and Calendly. Chili Piper boasts an impressive roster of high-profile clients, including Gong, Monday, Shopify, and Airbnb. Calendly, on the other hand, changed the game with its freemium model and viral growth.
My colleague, Ethan Crump, breaks down how Chili Piper has managed to attract experienced marketers, SDRs, and customer success teams from top brands, even though Calendly has been dominating the market for a long time. You’ll see how Chili Piper uses targeted marketing channels such as industry-specific podcasts, content distribution and discovery platforms to achieve this. Read all about its strategy here.
SAAS ACQUISITION
Stripe Has Acquired Low-code Analytics Software, Okay
For developers and engineers, fast time to value (TTV) and seamless integration with existing workflows are crucial factors when evaluating products.
Stripe understands this and has combined a solid technical content marketing strategy with a great product to attract and convert its audience. As a result, companies like Shopify, Instacart, Notion, and Figma rely on Stripe for payment processing.
To further enhance its offerings, Stripe recently acquired Okay, a low-code analytics software that will help engineering leaders gain better insights into their team’s performance. Okay, which has raised $6.6 million in capital, will be integrated into Stripe’s engineering department. Here’s what Stripe’s CTO has to say about the acquisition:
This acquisition is timely, especially with the tough economic times and the drying-up of the IPO market. Although Stripe has faced some challenges, it raised $6.5 billion this year at a $50 billion valuation and continues to innovate. Okay, which has raised a total of $6.6 million in capital, will be integrated into Stripe’s engineering department to help Stripe maintain its position as a market leader in a highly competitive payment processing space.
Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers.
We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders. Here are some of our greatest hits:
- Zoho is Leveraging Backlinks to Flank the $66B CRM Market
- How Buffer Acquired Over 10M Backlinks From High Authority Sites
- How To Incorporate Artificial Intelligence Into Your Content Workflows
- How DocuSign Used Product Differentiation to Hit a $10B+ Valuation
- Steal Confluent’s $6.5B+ Technical Content Marketing Playbook
Become an Insider today to get full access.
👀 What’s the Latest in B2B SaaS This Week?
Nvidia hit a $1 trillion market cap due to high demand for AI tools, but it dropped to $990 billion later that day.
Microsoft has changed its pricing for Microsoft Fabric to a per-usage subscription model, which is a good move for its customers.
Google has recently introduced a new experimental version of Search called the Search Generative Experience, which uses AI to provide answers directly in the search results.
🧠 This Week’s Brain Food
How do you not take criticism of your work personally? I stumbled onto an insightful conversation on Reddit where people shared some really helpful tips for dealing with negative feedback. You can read all about it here and steal some tips from the thread.
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
What’s the most important thing you can do in week 1 as a CMO at a fast growing B2B SaaS company? by Ross Simmonds
🎖️ LinkedIn Post of the Week
Scaling product-led content is hard by Masooma Memon
🤳🏽 Nice Finds You Should Binge
🎧 What We’re Wired Into This Week:
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
