Welcome to Volume 137 👋🏽
In this week’s email, we cover:
- 🤯 How Buffer acquired 10M+ backlinks from high authority sites
- 🚀 Steal our content distribution playbook.
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web and job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds talk about the circle of concern vs. the circle of control on the Create Like the Greats podcast.
SAAS CASE STUDY
How Buffer Acquired 10M+ Backlinks From High Authority Sites
Last week, I stumbled upon an intriguing revelation about the Buffer blog.
It boasts an impressive number of over 10,000,000 backlinks from highly authoritative websites such as Shopify, Calendly, Weebly, and the New York Times.
Initially, I assumed that these backlinks were simply a result of product mentions, but my curiosity led me to delve deeper into their strategy. Turns out, there’s more to it than meets the eye.
If you’re seeking effective methods to generate backlinks from high-authority sites and crave a firsthand example of how it’s done right, then you should check out this case study. I’ll break down the different content types that earned Buffer the most backlinks.
How SaaS Brands Can Win in Commoditized Markets
SaaS is becoming really popular, and it’s now easier than ever to start, buy, learn about, or invest in SaaS companies. This trend is evident across various categories.
For example, on G2, there are more than 847 CRM solutions, 228 Sales Intelligence Solutions, 322 e-Signature Solutions, and 247 Contract Management solutions competing for attention. However, there’s still a massive opportunity to dominate some SaaS niches.
In the latest episode of Create like the Greats, Ross Simmonds shared tips on how SaaS companies can win in a commoditized market.
Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers.
We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
👀 What’s the Latest in B2B SaaS This Week?
Snowflake is buying Neeva, an AI search engine, for an undisclosed amount.
Google is planning to use generative AI technology to improve the relevance of search ads. This means that the ads you see when you search for something will be more closely related to the context of your query.
🧠 This Week’s Brain Food
A while ago, I read a piece titled Quiet People in Meetings Are Incredible.
My biggest takeaway was the power of observing and learning from quiet people in meetings. It’s true that many tend to favor the loudest individuals in a room, but there’s a lot we can learn from quiet people in meetings.
For example, silence doesn’t always mean lack of knowledge or fear. Sometimes, it’s great to listen intently and take notes before contributing. That way, you have a chance to ask questions for more clarity and contribute valuable insights.
You can read the full piece here.
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
AI is coming for your job, but these 5 resources will help you stay ahead of the curve by Erica Schneider
🎖️ LinkedIn Post of the Week
6 valuable tips to level up your editing skills by Tina Donati
🤳🏽 Nice Finds You Should Binge
- This Is What Even Your Competitors Fear
- How 5 Simple Words Pushed Figma To A $10B+ Valuation
- The Ultimate List Of Resources For B2B Marketers
- Does a Future Still Exist For Content Marketers? – OpenView
- ChatGPT Won’t Replace Google Search (Yet) – Moz
- 15 Top Marketing Podcasts For B2B Marketers In 2023 – Taylor Perry
🎧 What We’re Wired Into This Week:
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!