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Will remote work beat the office? | Vol 140

Free Content

Welcome to Volume 140 👋🏽

Happy Thursday! 

In this week’s email, we cover: 

  • 🚀 How OpenAI competitors drive traffic to their sites
  • 🧐 Will remote work beat the office?
  • 👀 What’s the latest in B2B SaaS this week?
  • 🧠 This week’s brain food. 
  • ➕ The best content across the web, plus job vacancies to consider. 

Let’s dive in.

 

🎧 Listen to Ross Simmonds talk about how to build your brand through experimentation on the latest Create Like the Greats episode.

 

SAAS CASE STUDY

🚀 How OpenAI competitors drive traffic to their sites 

The generative AI market is poised for exponential growth, with projections indicating a staggering 31% CAGR and a market size of 150 billion USD by 2032. It’s no surprise, given the number of companies vying for a share of this lucrative industry.  

Among the key players shaping this market, one company stands out for its significant impact: OpenAI. OpenAI has established a strong foothold and achieved remarkable success since the launch of its flagship product, ChatGPT, in late 2022, gaining 100 million users in just two months.

Over 250 companies are actively looking to close the gap and capture a piece of the growing AI market, posing stiff competition. To gain insights into this competitive landscape, my colleague, Ethan Crump, has analyzed five of these competitors, examining their core offerings and marketing strategies. The piece also highlights the strategies that contribute to OpenAI generating nearly 2 billion USD in revenue each month. 

Read the full case study here.

 

REMOTE WORK

🧐 Will remote work beat the office?

Remote work has been on the rise since 2020, mainly because of advancements in technology that allow people to work from anywhere. 

As someone who has experienced it myself, I completely understand why many employees are drawn to remote work. The flexibility it offers has helped many achieve a better work-life balance compared to traditional office setups. Plus, companies can benefit from reduced office expenses since they don’t need as much physical space if they’re hiring remote workers or are outsourcing via a dedicated development team model. Despite these benefits, some companies are actively trying to bring their employees back to the office

There’s so much debate regarding remote work vs office work. Did the pandemic change work life for the better? Is WFT better for productivity? And what is the impact of working remotely on our mental health and well-being?

On the latest episode of the Truth and Lies podcast, Founder and CEO at Foundation, Ross Simmonds, and Bethany Samson, People Director at Investors in People, discuss these topics. They cover the advantages of remote work, the impact of remote work on employee engagement and well-being, and the future of work.

If you’re curious about the benefits and drawbacks of remote work, you’ll love this episode. Listen to the full episode here

Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources. 

 

The BRICK report is a goldmine for C-suite executives and marketers. We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.  Here are some of our greatest hits:

Become an Insider today to get full access. 

 

👀 What’s the Latest in B2B SaaS This Week?

💰 Canva launched its Developers Platform, which offers APIs and tools for developers to connect with its 135 million monthly active users, along with a $50 million to support and promote innovative projects.

💵 Informatica, a company that helps enterprises analyze, manage, and share data, has acquired Privitar, a UK-based startup specializing in data access controls. 

🤖 Salesforce is significantly boosting its investment in generative AI, going from $200 million announced in March to an impressive $500 million.

💲 Nasdaq is acquiring Adenza, a financial software company, for $10.5 billion. 

Become An Insider
Access Everything You Need to Scale Your Content Marketing Team

🧠 This Week’s Brain Food

Early last year, our team underwent an EQ training for 12 weeks where we learned about different traits we can use to collaborate better and increase productivity.

One thing that stood out to me during the program was empathy. I used to think empathy was only about feeling, sharing, and understanding other people’s feelings. But, I learned it’s more than that.

Empathy means feeling and sharing other people’s feelings, trying to understand why they feel that way, and helping them through those feelings. It also means thinking about how your actions affect your teammates and how they feel about what you do. With these insights, you can find ways to create a better and more productive work environment.

The best way to develop empathy is to be present and ask questions. Questions help you learn more about your team instead of assuming things. They also help you find out if there are any needs or issues that haven’t been addressed. You can ask questions like:

  • How can I support you better at work?
  • How do you like to get feedback?
  • How can I help you when you’re having a tough time?
  • How do you like to be appreciated?
  • How will I know if something is bothering you?

Asking these kinds of questions gives you a chance to get to know your teammates better. It’s especially important now when we mostly communicate online, and it’s easy to hide our true feelings behind emojis and GIFs.

So, give it a try this week. Reach out to your teammates and learn something new about them that will help you work together better.

🏆 Hiring Brilliant B2B Marketers

🏅 Twitter Thread of the Week

How to stop over explaining and become more confident by Dr Nicole LePera

🎖️ LinkedIn Post of the Week

Three ways you can tell timeless stories by Nathan Baugh 

🤳🏽 Nice Finds You Should Binge

🎧 What We’re Wired Into This Week:

How to build your brand through experimentation 

 

This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!

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